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Home / New Zealand

Steve Braunias: The end of the Secret Diary

Steve Braunias
By Steve Braunias
Senior Writer·NZ Herald·
19 Apr, 2024 05:00 PM4 mins to read

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Old floaty: the most popular subject of the Secret Diary, Sir John Key (foreground). Photo / John Key

Old floaty: the most popular subject of the Secret Diary, Sir John Key (foreground). Photo / John Key

Farewell, then, to the dear old Secret Diary in the pages of the Herald. Its journey ends here. It has been axed, dismissed, escorted off the premises; and although it has already found a new home elsewhere, I’d like to take this opportunity to thank readers of the Herald for their variously kind and unkind responses these past 10 years to my regular Saturday mission to present and mock the wretch of the week.

Only the other day I got a very nice message from a senior government minister. It’s not right to name them but I can say it obviously wasn’t my only friend in the National coalition, Kaipara MP Chris Penk, who stumbles along as a kind of junior-to-middling government minister. It was in response to a recent Secret Diary of the wretch of every week these past few months since the election – actually, a status that Chris Hipkins held during the election as well. The minister wrote, “I always enjoy these Steve but this one was literally laugh-out-loud and put tears in my eyes. Pure gold. Happy Easter.”

Good on the minister for laughing at the grotesque caricature of a political opponent. The Secret Diary has depended on such readers enjoying this kind of pleasure in its long existence – the column began life in the Sunday Star-Times, somewhere around 2009 – and has always tried to be an equal-opportunity satirist. Labour are easy to mock. They generate so many terrible ideas. National are easy to mock. They attract so many terrible people. Winston Peters and David Seymour are beyond terrible and ought to be mocked every day of their lives.

But there has been a new kind of tenor to many of the messages I’ve received since the election. They are all from the right, and they all have a tone of being sore winners. They seem exasperated and even bewildered that the Secret Diary seeks to mock Christopher Luxon and his coalition goons in government. I get it. There was widespread revulsion at the ways and means of the Labour Government; there has been something cleansing about the Luxon regime. To jeer rather than cheer is evidence to a number of correspondents that the Secret Diary is a part of a vast left-wing conspiracy to undermine our new political masters.

“I’m so disappointed in modern journalism,” wrote a correspondent called Frank. He was disappointed that a Secret Diary cast Winston Peters as The Abominable Peters, a legendary snowman forever wandering the polar wastes. I think this is an entirely accurate depiction. “Do you really understand the true meaning of the word ‘abominable’?”, Frank asked. It means very bad and unpleasant.

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Peters was the subject of a dozen Secret Diaries these past 10 years. He was narrowly ahead of satires devoted to Judith Collins (depicted as a madwoman in the attic, stroking the hair of a doll on her knee), Chris Hipkins (depicted variously as Shipwreck Chippy, lost at sea, and Lonesome Cowboy Chippy, blowing like a tumbleweed along the streets of Dodge), and the second funniest New Zealand politician since 2014, Todd Muller. Jacinda Ardern was the subject of 20 diaries. Only one public figure inspired more: the funniest New Zealand politician since 2014, Sir John Key, only ever depicted unscrewing his empty head and watching it float to the ceiling.

I’ve loved seeing the Secret Diary appear in the Herald. I nearly got to 500 of the things. This is number 480. Thanks, again, to all who read it, liked it, hated it; the voice of the people is worth far more than the mockings of a satirist.

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