All Access. All in one subscription. From $2 per week
Subscribe now

All Access Weekly

From $2 per week
Pay just
$15.75
$2
per week ongoing
Subscribe now
BEST VALUE

All Access Annual

Pay just
$449
$49
per year ongoing
Subscribe now
Learn more
30
NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Spark’s new mobile phone plan for kids: Social media age-restriction lobby group B416 says good move

Raphael  Franks
By Raphael Franks
Multimedia Reporter·NZ Herald·
13 May, 2025 07:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Luxon speaks to the media after announcing plan to restrict social media for under-16s
The Government is making work on restrictions to social media for New Zealanders under the age of 16 part of its official programme. Video / NZ Herald
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
0:00
Stream Type LIVE
Remaining Time -0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions settings, opens captions settings dialog
    • captions off, selected

      This is a modal window.

      Beginning of dialog window. Escape will cancel and close the window.

      Text
      Text Background
      Caption Area Background
      Font Size
      Text Edge Style
      Font Family

      End of dialog window.

      This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.

      Three club rugby players suspended, one charged after opposing player allegedly coward-punched

      UP NEXT:

      Autoplay in
      5
      Disable Autoplay
      Cancel Video
      The Government is making work on restrictions to social media for New Zealanders under the age of 16 part of its official programme. Video / NZ Herald
      NOW PLAYING • Luxon speaks to the media after announcing plan to restrict social media for under-16s
      The Government is making work on restrictions to social media for New Zealanders under the age of 16 part of its official programme. Video / NZ Herald
      • Spark’s new ‘Kids Plan’ offers parental controls but won’t fully prevent access to harmful content.
      • B416 co-chairwoman Anna Curzon praised the plan but said she would like to see it go further.
      • Netsafe’s Sean Lyons supported the plan but acknowledged it wasn’t a complete solution for online safety.

      A new mobile phone plan from Spark specifically for children will not stop kids from accessing harmful content online, but it is a good first step, an advocate says.

      The telecommunications company today said its mooted ‘Kids Plan’ could be added to a parent’s account for full oversight of it and its usage, would be barred from getting promotional marketing texts, and would stop children from buying plan add-ons.

      DO YOU KNOW MORE? EMAIL US

      Parents will also be able to decide how much mobile data is allocated to the child and when, and control whether data top-ups are added or not. Spark said the maximum 2GB data would not allow children “high levels of online or social media use” but would be suitable for using things like public transport applications.

      All Access. All in one subscription. From $2 per week
      Subscribe now

      All Access Weekly

      From $2 per week
      Pay just
      $15.75
      $2
      per week ongoing
      Subscribe now
      BEST VALUE

      All Access Annual

      Pay just
      $449
      $49
      per year ongoing
      Subscribe now
      Learn more
      30
      Advertisement
      Advertise with NZME.
      Advertisement
      Advertise with NZME.

      It comes soon after Prime Minister Christopher Luxon said his Cabinet would consider a social media ban for under-16s, supported by new pressure group B416.

      And B416 co-chairwoman Anna Curzon said Spark’s newly announced plan “is a great step, but it doesn’t stop children from accessing dangerous content online”.

      B416 co-chairwoman Anna Curzon
      B416 co-chairwoman Anna Curzon

      “It’s so great to see the signals from telcos like Spark to really help parents, but we continue to advocate for an age restriction for social media before 16, just to ensure our kids are protected from these harmful algorithms,” Curzon said.

      READ MORE: Under-16 social media ban: Three pain points as Australia grapples with how to implement it

      Spark was doing the best it could to help, she said.

      Advertisement
      Advertise with NZME.

      “I think it’s great that they’ve really tried to limit the usage of data, however, kids will be able to go and use WiFi. And with the data they do have, there’s still the opportunity to see harmful content.”

      Discover more

      • High school students find walkie-talkie loophole in ...
      • Work on under-16s social media restrictions to be part ...
      • 10 reasons why banning social media for Kiwis under ...
      • Social media ban for under-16s: A good start, or ineffective, ...

      Online safety organisation Netsafe told the Herald it had supported Spark in developing the new mobile plan after the telco approached it over a year ago.

      Netsafe’s chief online safety officer Sean Lyons agreed with Curzon, saying Netsafe was very supportive of it but acknowledged it would not be a panacea.

      “Unfortunately, with so many things in online safety, there are no single silver bullets. We don’t have at our disposal the kind of panacea-like tools that will fix everything,” Lyons said.

      “So I think what Spark is doing here is trying to help parents to understand some of the difficulties that young people experience online ... and trying to provide them with some tools to help them deal with those and be better informed.”

      Raphael Franks is an Auckland-based reporter who covers breaking news and local stories from Tāmaki Makaurau. He joined the Herald as a Te Rito cadet in 2022.

      Sign up to The Daily H, a free newsletter curated by our editors and delivered straight to your inbox every weekday.

      Save

        Share this article

      Latest from New Zealand

      New Zealand

      Lawyer challenges 'plain wrong decision' in Jago's sexual abuse case

      17 Jun 09:20 AM
      New Zealand

      Watch: Inside look after fire engulfs Auckland supermarket

      17 Jun 08:15 AM
      New Zealand|crime

      Fit of rage: Man injures seven people in attack on partner, kids and neighbours

      17 Jun 08:00 AM

      Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

      sponsored
      Advertisement
      Advertise with NZME.
      Recommended for you
      Lawyer challenges 'plain wrong decision' in Jago's sexual abuse case
      New Zealand

      Lawyer challenges 'plain wrong decision' in Jago's sexual abuse case

      17 Jun 09:20 AM
      Watch: Inside look after fire engulfs Auckland supermarket
      New Zealand

      Watch: Inside look after fire engulfs Auckland supermarket

      17 Jun 08:15 AM
      'Most horrific attacks': Russian strikes on Kyiv kill 14, injure dozens
      World

      'Most horrific attacks': Russian strikes on Kyiv kill 14, injure dozens

      17 Jun 08:03 AM
      How to visit six Europe countries in 13 stress-free days
      Travel

      How to visit six Europe countries in 13 stress-free days

      17 Jun 08:00 AM
      Fit of rage: Man injures seven people in attack on partner, kids and neighbours
      New Zealand

      Fit of rage: Man injures seven people in attack on partner, kids and neighbours

      17 Jun 08:00 AM

      Latest from New Zealand

      Lawyer challenges 'plain wrong decision' in Jago's sexual abuse case

      Lawyer challenges 'plain wrong decision' in Jago's sexual abuse case

      17 Jun 09:20 AM

      Former Act president's lawyer claims sentence was too harsh, calls for home detention.

      Watch: Inside look after fire engulfs Auckland supermarket

      Watch: Inside look after fire engulfs Auckland supermarket

      17 Jun 08:15 AM
      Fit of rage: Man injures seven people in attack on partner, kids and neighbours

      Fit of rage: Man injures seven people in attack on partner, kids and neighbours

      17 Jun 08:00 AM
      Inside look: Damage revealed after fire engulfs Auckland supermarket

      Inside look: Damage revealed after fire engulfs Auckland supermarket

      Help for those helping hardest-hit
      sponsored

      Help for those helping hardest-hit

      NZ Herald
      • About NZ Herald
      • Meet the journalists
      • Newsletters
      • Classifieds
      • Help & support
      • Contact us
      • House rules
      • Privacy Policy
      • Terms of use
      • Competition terms & conditions
      • Our use of AI
      Subscriber Services
      • NZ Herald e-editions
      • Daily puzzles & quizzes
      • Manage your digital subscription
      • Manage your print subscription
      • Subscribe to the NZ Herald newspaper
      • Subscribe to Herald Premium
      • Gift a subscription
      • Subscriber FAQs
      • Subscription terms & conditions
      • Promotions and subscriber benefits
      NZME Network
      • The New Zealand Herald
      • The Northland Age
      • The Northern Advocate
      • Waikato Herald
      • Bay of Plenty Times
      • Rotorua Daily Post
      • Hawke's Bay Today
      • Whanganui Chronicle
      • Viva
      • NZ Listener
      • Newstalk ZB
      • BusinessDesk
      • OneRoof
      • Driven Car Guide
      • iHeart Radio
      • Restaurant Hub
      NZME
      • About NZME
      • NZME careers
      • Advertise with NZME
      • Digital self-service advertising
      • Book your classified ad
      • Photo sales
      • NZME Events
      • © Copyright 2025 NZME Publishing Limited
      All Access. All in one subscription. From $2 per week
      Subscribe now

      All Access Weekly

      From $2 per week
      Pay just
      $15.75
      $2
      per week ongoing
      Subscribe now
      BEST VALUE

      All Access Annual

      Pay just
      $449
      $49
      per year ongoing
      Subscribe now
      Learn more
      30
      TOP
      search by queryly Advanced Search