Adfreak.com writer David Gianatasio is scathing about the Hoff/Rico ad. He writes: "Air New Zealand's sub-muppet mascot Rico could be described as appealing only if we change the definition of the word to 'grating and unacceptable in the extreme'. Likewise, watching the frizzy freak play a talk show
Sideswipe: July 27: The Hoff's gone off
Rico and David Hasselhoff promote Air New Zealand. Photo / Supplied

Opinion by Ana SamwaysLearn more
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