"They are a racist symbol. They are an offensive racist image and they shouldn't be around these days."
She likened it to the swastika sign displayed on jewellery. "You can argue until you're blue in the face it's a Hindu symbol of love and peace, but we all know what it represents. Meaning changes over time."
Mr Thomson said the name "golliwogg" came from the imagination of author Florence Upton in 1895, who wrote a story about a Minstrel doll, called The Adventures of Two Dutch Dolls and a Golliwogg. The golliwog in the story did not have racist connotations, he said. "In the course of the book [the golliwog] turns out to be brave and friendly ... I would take that story any time over Barbie and her exaggerated bust and her fascination with Ken."
He said the store received about a half a dozen complaints a year about the dolls.
Human Rights Commission spokeswoman Christine Ammunson said while it was recognised golliwogs were offensive to a number of people, the sale or public display of them was not against the law. "The Human Rights Act does protect against 'inciting racial disharmony', [but] the threshold at which such an action is unlawful is high. The display or sale of a golliwog would not reach that threshold."