"Scott is very happy that so many have come to the realisation that this case is based on lies," his sister Sandy told the gathering this morning.
"Scott appreciates all that you are doing for him and hopes that it will make a difference."
The supporters are marching through Christchurch this morning.
They will then drive north, stopping at the major towns en route, including Kaiapoi, Amberley, Cheviot, Kaikoura and Blenheim, where they will march before continuing on.
The protesters expect to arrive in Picton on Sunday afternoon.
Supporter Jono Townsend, 33, said he got involved after reading Keith Hunter's Trial by Trickery and watching recent documentaries on the case.
"I can't understand how this could happen to someone in New Zealand in this day and age," he said.
"I'm a firm believer in standing up for what you believe in.