Managing director of Masterton firm Tulloch Farm Machines, John Tulloch, said people needed to think ahead when buying. "The big thing is support and backup for parts. They all break down, it doesn't matter what brand it is, and then where do you go if you've bought some obscure brand? You're in trouble."
More and more farming equipment was using computers, Mr Tulloch said. "You've still got to think about the support side of things. A lot of machinery is becoming more complicated than before and requires more backup. They [farmers] need people who know about them to trouble-shoot when they arrive."
Mr Tulloch, who is also a TAMA board member, said there were many factors involved in adding equipment to tractors, which made it better to buy closer to home.
"Arm heights -- if you don't get that right it will not allow a mower to 'float'. Or setting the PTO shaft so you don't get vibration down the drive line. When you buy secondhand from offshore the vendor isn't there to demonstrate how to use it -- often you don't even get the manual.
Wairarapa Machinery Services sales manager Teunis van der Put said most of their customers still preferred to come into the showroom.
"They know what they are getting -- especially if it's secondhand."
Netsafe digital project manager Chris Hails said a North Island farming equipment company had contacted them last week after discovering their website had been cloned by someone in Russia.
"Wherever people buy things online there's always a possibility that someone will have set up a site to scam."
"If it's a bargain price there's always possibly a reason why it's so cheap. It's looking before you leap."
Mr Hails said one tip for avoiding scams was to Google the serial number of the product to see what other websites it appeared on.
Buyers could also download photos from the website and do a reverse image search to find other sites that had used the same photo.
Netsafe was also able to help buyers conduct a "who is" search which tracked the ownership of the website's domain name, Mr Hails said.