NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Rotorua’s Pharmacy 44 reopens one premises as Hinemoa Pharmacy under new ownership

Maryana Garcia
By Maryana Garcia
Multimedia Journalist·Rotorua Daily Post·
7 Nov, 2023 07:01 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Louise Fisher has purchased Pharmacy 44 and re-branded it to Hinemoa Pharmacy.

A former science teacher and John Paul College student has taken over ownership of Rotorua’s Pharmacy 44 business and reopened one of its premises with a new name.

Louise Fisher, 29, opened the rebranded Hinemoa Pharmacy’s doors at 8am on Tuesday, marking a “fresh start” for the business.

The Hinemoa St and Pukaki St branches of Pharmacy 44 have been closed since May, when their licences to operate were suspended under the previous ownership. After an investigation, last month Medsafe cancelled Pharmacy 44′s licences, but said these could be reapplied for.

Fisher said her licence to operate Hinemoa Pharmacy was granted by Medsafe on Friday.

“We have rebranded the pharmacy to Hinemoa Pharmacy to represent a fresh start and new ownership. It also enables people to easily locate our pharmacy,” she said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“Over the last month or two, we’ve recarpeted. There’s new retail shelving in front of the dispensary.”

Fisher said soon the building would also be getting a fresh lick of paint to complete its “facelift”.

Born and raised in Rotorua, Fisher said the opening was a “full-circle” moment.

Advertisement
Advertise with NZME.

She remembered spending a day in the pharmacy in her last year of high school, a day that helped her decide on her career.

“After school I went to do my Bachelor of Pharmacy up at the University of Auckland and did my internship over in Tokoroa.”

Pictured with assistant Holly Tuhakaraina, Louise Fisher (left) was working as a teacher in Auckland when she came across the opportunity to purchase Pharmacy 44. Photo / Andrew Warner
Pictured with assistant Holly Tuhakaraina, Louise Fisher (left) was working as a teacher in Auckland when she came across the opportunity to purchase Pharmacy 44. Photo / Andrew Warner

Fisher worked at Te Ngae Pharmacy after her studies but then Covid-19 put another idea into her head.

“I started thinking about teaching.”

Fisher said most of her family members were teachers so the decision to try the pathway did not come as a surprise.

For two years, she commuted to Auckland during the week to teach science and chemistry at St Cuthbert’s College, returning to Rotorua on weekends and school holidays to work as a locum pharmacist.

“It was a lot of work.”

But Fisher said her plan was always to work in Rotorua, where she and her partner live.

After the suspension in May, Fisher heard Pharmacy 44 was looking to sell and she bought the business.

“It happened really fast. The opportunity to put up an offer came up,” Fisher said.

Advertisement
Advertise with NZME.

“This kind of opportunity doesn’t come around very often.”

Pharmacy 44 on Pukaki St, pictured last month.  Photo / Andrew Warner
Pharmacy 44 on Pukaki St, pictured last month. Photo / Andrew Warner

She said Pharmacy 44′s premises on Pukaki St would remain closed for now while she focused on Hinemoa Pharmacy.

“I’m so excited. It’s been a long time getting to this point.”

Fisher said it was “nice” not having to commute anymore and she was happy to be back in pharmacy.

“Pharmacy is where I’m meant to be.”

Fisher said the vision for Hinemoa Pharmacy was to create a warm and welcoming environment.

Advertisement
Advertise with NZME.

“I am passionate about seeing an improvement in health outcomes, and I will work tirelessly to build connections with my community.”

Te Arawa leader and John Paul College kaumātua Monty Morrison. Photo / NZME
Te Arawa leader and John Paul College kaumātua Monty Morrison. Photo / NZME

John Paul College kaumātua Monty Morrison was present at the opening ceremony as Fisher cut the ribbon.

“It is great for the community for young people from Rotorua community to build business here and serve the community they came from.”

Morrison said Fisher had “a history of manaakitanga [hospitality, caring for others]”.

Pharmacy 44′s previous owner and business founder, Ian Edwards, was also present for Hinemoa Pharmacy’s opening.

He told the Rotorua Daily Post he was not ready to discuss the details of the licence cancellations.

Advertisement
Advertise with NZME.

“This morning is about families,” Edwards said.

“It was really important that a family should buy this business. We wanted a Rotorua family to take this business into the future.”

Maryana Garcia is a regional reporter writing for the Rotorua Daily Post and the Bay of Plenty Times. She covers local issues, health and crime.


Save

    Share this article

Latest from New Zealand

New Zealand

Police get call to rubbish bin fire, find car also ablaze

New ZealandUpdated

Video shows man being slammed against stall during night market assault, goods flying

21 Jun 11:31 PM
New Zealand

Are you paying too much for parking?

21 Jun 11:28 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Police get call to rubbish bin fire, find car also ablaze

Police get call to rubbish bin fire, find car also ablaze

A social media user posted videos of boy racers doing burnouts in Lower Hutt, followed by a car on its roof engulfed in flames. Video / Supplied

Video shows man being slammed against stall during night market assault, goods flying

Video shows man being slammed against stall during night market assault, goods flying

21 Jun 11:31 PM
Are you paying too much for parking?

Are you paying too much for parking?

21 Jun 11:28 PM
'Disrespectful': Police boss' angry memo after 50 staff caught snooping into slain cop

'Disrespectful': Police boss' angry memo after 50 staff caught snooping into slain cop

21 Jun 11:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP