Local women are bravely showing their bodies in a calendar being made to raise funds for the Rotorua Breast Cancer Trust.
Organiser Kelly Albrecht said the idea came about after she set about losing some weight and wanted to encourage women to be "body proud".
She said the aim of the calendar was to give a fair representation of Rotorua women - with those featuring in the calendar ranging in age from 18 to 70, and from size 6 to 26.
More than 100 women fronted up - some in lingerie, others topless, to take part in the photo shoot yesterday.
Mrs Albrecht said she never imagined so many women would want to be in a calendar in their bras and underwear.
"I ended up getting a lot more interest that I expected," she said.
The women were separated into 12 different groups depending on what they did for jobs - including two groups of mums, and a group of grandmothers.
The idea became a fundraiser for the Rotorua Breast Cancer Trust because Mrs Albrecht felt it fitted the cause well. Groups of nine women were photographed for each page to represent the fact that one in nine women would be diagnosed with breast cancer, with at least one breast cancer survivor in most of the groups.
She said she was thrilled with the diverse range of women wanting to be part of the photo shoot.
"I didn't want a calendar with size 10 women. When I first started, my plan wasn't for it to be so big, but it has grown beyond my control."
She said the photos wouldn't be photoshopped - she wanted them to be realistic.
"This is going to make Rotorua proud."
Angela Landers was one of the women taking part in the photo shoot alongside her mother and one of her best friends, as well as sister and professional netball player Erena Mikaere.
"When Kelly first asked me to do this I wasn't that keen but my nana, who was one of my best friends, died from breast cancer on May 5. She was diagnosed with it three years ago," Mrs Landers said.
"I would have done anything for my nana, I would have given her my breasts if I could, so this is only a minor thing to do - to get my clothes off - and it's nothing compared to what they have to go through."
Mrs Landers said her husband and family were supportive.
It's hoped 1500 $10 calendars will be produced but details are yet to be finalised on when it will be released and where to purchase it.
"It's more like donate $10 and receive a calendar rather than buy a calendar for $10," Mrs Albrecht said.