NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand / Politics

Exclusive: National loses control of cost of living to Labour in new survey

Adam Pearse
By Adam Pearse
Deputy Political Editor·NZ Herald·
18 Jun, 2025 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Herald NOW's political panel National's Paul Goldsmith and Labour's Willie Jackson on RNZ, Crown Sovereignty and cost of living.

The Government’s Budget is doing little to reassure voters National can manage the cost of living with a new poll showing more people back Labour to bring down prices.

The latest Ipsos NZ issues monitor survey, conducted immediately after this year’s Budget and obtained exclusively by the Herald, found National had lost New Zealanders’ confidence in managing inflation/the cost of living with voters instead trusting Labour more to handle what was considered the primary issue in the country.

Overall, Labour was considered more capable in handling 11 of the top 20 issues Kiwis were grappling with, including health, housing, education, transport, immigration and unemployment.

National trumped Labour in only three: the economy, crime and defence/foreign affairs.

The Green Party was considered the authority on climate change and environmental pollution while Te Pāti Māori was the only other party to feature, believed to be the most capable on issues facing Māori.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The survey was conducted after Budget 2025, between May 23 and 30, and sought the views of 1002 New Zealanders aged 18 and older. It had a 3.5% margin of error.

Finance Minister Nicola Willis and Prime Minister Christopher Luxon have vowed to tackle cost-of-living issues, but a new poll shows public confidence in the Government is waning. Photo / Mark Mitchell
Finance Minister Nicola Willis and Prime Minister Christopher Luxon have vowed to tackle cost-of-living issues, but a new poll shows public confidence in the Government is waning. Photo / Mark Mitchell

The results were hardly an endorsement of the coalition Government’s cost-of-living support measures in the Budget, which included increasing prescription durations to 12 months, allowing some SuperGold cardholders to get a rates rebate and Working for Families changes that resulted in $14 more per fortnight for 142,000 families.

With 31% of people backing National on cost-of-living management, it was the survey’s lowest result for the party in two years on the issue that played a pivotal role in the 2023 election.

Advertisement
Advertise with NZME.

The opposite was true for Labour, recording 32% support and its highest since May 2023.

The divide on health between the two major parties had grown, Labour fielding 40% support as the most capable while 24% backed National.

Inflation and the cost of living remained the top issue for respondents, 55% saying it was among New Zealand’s top three issues compared with 50% in the previous poll in February.

Health maintained second spot, increasing 2% to 43%, and the economy was third with 32%. Housing and crime rounded out the top five with 25% apiece, the latter at its lowest recorded level since February 2022.

The survey authors observed inflation/cost of living was the primary issue for more people in the 18-34 age bracket, despite the recent cut to the Official Cash Rate and reduced house prices.

Political leaning appeared to have little impact on the top five issues of most importance. The only significant difference was how left-leaning respondents considered poverty/inequality the third most important issue and did not select crime, while right-leaning respondents ranked crime fourth and poverty/inequality didn’t make the top five.

Issues facing Māori, listed as the 10th highest concern in February, had slipped to 17th.

Meanwhile, issues concerning defence, foreign affairs and terrorism had fallen to 1% of people saying it was among the most important issues. The poll was conducted before the Israel-Iran conflict began.

The survey’s rating of the Government’s performance in the past six months out of 10 had stabilised. It came in at 4.3, up 0.1 on the last survey, which was the lowest score since Ipsos’ tracking began in 2017.

Adam Pearse is the Deputy Political Editor and part of the NZ Herald’s Press Gallery team based at Parliament in Wellington. He has worked for NZME since 2018, reporting for the Northern Advocate in Whangārei and the Herald in Auckland.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Politics

Premium
Analysis

‘Ardern lives in exile’: Jones attacks gas ban, calls for apology in fiery hearing

19 Jun 05:00 AM
Politics

NZ Herald Live: David Seymour speaks to media

Premium
Opinion

Audrey Young: Cooks crisis complicates Luxon's big China meeting

19 Jun 12:49 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Politics

Premium
‘Ardern lives in exile’: Jones attacks gas ban, calls for apology in fiery hearing

‘Ardern lives in exile’: Jones attacks gas ban, calls for apology in fiery hearing

19 Jun 05:00 AM

The Resources Minister came to the select committee sporting a Make NZ Great Again hat.

NZ Herald Live: David Seymour speaks to media

NZ Herald Live: David Seymour speaks to media

Premium
Audrey Young: Cooks crisis complicates Luxon's big China meeting

Audrey Young: Cooks crisis complicates Luxon's big China meeting

19 Jun 12:49 AM
Foreign Minister Winston Peters explains evacuation of NZ embassy in Tehran

Foreign Minister Winston Peters explains evacuation of NZ embassy in Tehran

Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP