NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / New Zealand / Politics

Covid 19 coronavirus: Jason Walls, Jacinda Ardern and how criticism can be weaponised by the online mob

Jason Walls
By Jason Walls
Political Editor – Newstalk ZB·NZ Herald·
4 Sep, 2020 02:58 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
If you're a reporter, or someone who challenges the pile-on group-think, it's time to strap in - it's going to be a bumpy ride. Photo / 123rf

If you're a reporter, or someone who challenges the pile-on group-think, it's time to strap in - it's going to be a bumpy ride. Photo / 123rf

Jason Walls
Opinion by Jason Walls
Jason Walls is Newstalk ZB's Political Editor and has years of experience working across print and radio.
Learn more

It started with a reporter's questioning of the Prime Minister about miscommunicated Covid-19 testing. Then the social media trolls came out. Jason Walls details the onslaught.

COMMENT:

Online pile-on mobs are coming for those who dare to question or challenge anyone who goes against their way of thinking.

They are relentless, personal, highly persistent and, perhaps most worryingly, they are organised.

They attack their enemies in every forum they can, using all manner of abuse and threats.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

They pile on and they don't stop – I found that out the hard way this week.

On Sunday afternoon, Prime Minister Jacinda Ardern revealed there had been a miscommunication and 700,000 people in South and West Auckland were wrongly told to get a Covid-19 test.

I was at Ardern's press conference and asked some follow-up questions, including if she should apologise.

Advertisement
Advertise with NZME.

I also wrote a comment piece, arguing that New Zealanders should be angry the error was left unchecked for so long.

Then came the pile-on.

It started on Twitter. The overwhelming theme was one of outrage that I could ever ask the Prime Minister this type of question.

I was called a "pathetic and immature little cretin," who "harangued" and "harassed" Ardern.

Discover more

New Zealand

'Five months too late': Peters criticises Govt's Covid response

03 Sep 09:05 PM
New Zealand|politics

Labour video featuring Ashley Bloomfield raised eyebrows at SSC

03 Sep 05:00 PM
Opinion

The Facebook Prime Minister: How Ardern became NZ's most successful political influencer

03 Sep 09:00 PM
Opinion

Steve Braunias: The secret diary of ... apologies

04 Sep 05:00 PM

Abusive messages came through my personal Instagram account; one person called me a "F**ckward" [sic].

Then, Facebook messages from people I have never met – one telling me to run deep into the ocean.

I was called a "pathetic and immature little cretin," who "harangued" and "harassed" Ardern. Photo / Supplied
I was called a "pathetic and immature little cretin," who "harangued" and "harassed" Ardern. Photo / Supplied

"I can see why you are called the new Karen," another said.

There were Reddit threads and the Facebook pages and even a video calling me a "c**kwomble".

It was relentless.

But the emails were the worst – I could turn off social media, but I need to access my inbox for my job.

Advertisement
Advertise with NZME.

"Jason you are crap. Go directly to Melbourne," one said.

"Why are you such a self righteous prick?" said another, followed a few minutes later by someone calling me a "subhuman moron".

There were 51 emails in total – not all this offensive but all complaining.

One, which contained a threat, was even referred to the police by the Herald.

It was getting hard to ignore. I've had hate mail before, but this was on a whole new level.

Then I discovered why.

Advertisement
Advertise with NZME.

Facebook automatically tagged me in a photo where someone had taken a screenshot of my photo byline, with my email address, for people to "express their feelings to one of the loudest squawking seagulls".

I learned that the same thing was happening in various groups and forms – people were being encouraged to spam me with critical and, at times, abusive messages.

The pile-on was working; it was hard to focus under such a barrage of abuse.

In subsequent press conferences, I have found myself second-guessing questions I wanted to ask.

Not because I don't think they're good questions, but because I know what the consequences are of upsetting the pile-on mob.

I can take the heat – but what if they go after my family? My partner? Can I really justify letting them suffer the abuse I received?

Advertisement
Advertise with NZME.

This is what the mob wants – to silence anyone who seeks to question those who are "on their team".

The bad news is that this sort of behaviour is likely to get worse as we move into the hyper-partisan election campaign where everything is live-streamed.

If you're a reporter, or someone who challenges the pile-on group-think, it's time to strap in – it's going to be a bumpy ride.

Save
    Share this article

Latest from Politics

Premium
Politics

Government spent too much during pandemic, against official advice – Treasury

Politics

Watch: PM and Education Minister front media during school visit

Premium
OpinionAudrey Young

Audrey Young: NCEA masterclass – Stanford schools colleagues on how to get things done


Sponsored

Revealed: The night driving ‘red flag’

Advertisement
Advertise with NZME.

Latest from Politics

Premium
Premium
Government spent too much during pandemic, against official advice – Treasury
Politics

Government spent too much during pandemic, against official advice – Treasury

A new Treasury report criticised Labour for overspending during the pandemic.

07 Aug 03:28 AM
Watch: PM and Education Minister front media during school visit
Politics

Watch: PM and Education Minister front media during school visit

07 Aug 02:30 AM
Premium
Premium
Audrey Young: NCEA masterclass – Stanford schools colleagues on how to get things done
Audrey Young
OpinionAudrey Young

Audrey Young: NCEA masterclass – Stanford schools colleagues on how to get things done

07 Aug 12:13 AM


Revealed: The night driving ‘red flag’
Sponsored

Revealed: The night driving ‘red flag’

04 Aug 11:37 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP