"The bells would ring. You'd get 15 free spins, plus all your wins would be tripled for those free spins. You are now watching the machine play itself and it is paying you. Then during the free spins you get more free spins. That is heaven. It is better than sex."
Then you lose, and lose big. And it's "oh my god, what have I done"?
"That's when all the cheating, lying and stealing starts."
John's story, he says, is about mental anguish. Other than his gambling addiction, he's been a fully functioning member of society. But he's tortured himself and those around him over and over again. He gambles, he quits, he relapses. Gambling has cost him at least $100,000. If he relapses again it will cost him his partner, who will leave him.
"I'm not some no-hoper. I've always had paid jobs. I consider myself to be reasonably intelligent. But there's this one aspect of my life that I can't control, and that messes with you. You say to yourself I won't gamble today and then at 5 o'clock there you are in front of that machine."
John never thought about where his money went, but he doesn't believe it should have been used for funding sport.
"I suppose in a sea of darkness there may be a little spot of light, but I never thought about it at the time.
"My attitude to sports funding is that they got their money somewhere prior to all this gambling. They need to reinvent the system. The whole thing needs to be revisited. Causing people misery so Johnny and his brother can kick a ball around on a Saturday morning - to my mind that's not where it's at."