Who? The incredibly cool Petra Collins, artist, writer and feminist icon for the Tumblr generation. She uses her work and social media platforms (she has 86,000 Instagram followers) to confront society's view of the female body: last year she wrote an essay titled "Censorship and The Female Body" after her
Petra Collins stars in the new Lonely Hearts campaign
Petra Collins, in the latest campaign from Lonely Hearts' Swim collection - here, she wears the zip front swimsuit ($195). Picture / Zara Mirkin
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