"It's all about supporting the bee life and production in Masterton. By sowing seeds now, in four to six weeks this area will be a bee friendly wild garden which will provide pollen for food."
Masterton District Council's Maori liason officer Hoani Paku blessed the land before the seeds were sown.
The Manuka Reserve is one of many sites within Wairarapa that have had wildflower seeds purpose-sown as part of the National Beekeepers Association of New Zealand's Bee Aware project.
National Beekeepers Association chief executive Daniel Paul said the purpose of Bee Aware was to educate people about what they could do to protect and preserve the bees.
"Bees are so critically important - not just to our economy but also to our homes and gardens," he said. "We need to plant bee-friendly plants for them to feed on, and also be careful with our use of pesticides and insecticides. We want to preserve what we have got."