One person has been badly hurt in a two car crash in the Waikato.

The crash took place on State Highway 29, south of Matamata near Hinuera, about 5.20pm.

Police and emergency services were at the scene and have closed SH29 between Hopkins and Hinuera Rds.

Serious Crash investigators will examine the scene with road closures expected to be in place for some time.

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