Emergency services are responding to a serious crash in rural Papakura this evening that has left two people hurt and power lines down.

Police were called about 6.15pm to a report of a car versus car crash on Papakura-Clevedon Rd, between Clevedon-Takanini and Creightons Rd.

A spokeswoman said power lines were down and there were initial reports that one person was seriously injured, while another had moderate injuries.

The road is closed with diversions in place. Motorists are advised to avoid the area.

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The Auckland Westpac Rescue Helicopter's Rapid Response Vehicle was also sent to the scene.

A spokesman said a woman in her 40s was trapped for about 40 minutes and had sustained life threatening injuries.

She was the sole driver in one of the vehicles and had been wearing a seatbelt, the spokesman said.

It comes after a horror day on North Island roads, with one person dying in a fiery crash in Papakura this morning, on the corner of nearby Boundary and Hunua Rds.

This afternoon a person was killed when their car smashed into a fence in Kinleith Forest, between Taupo and Rotorua, about 2.40pm.

Half an hour later another person died in a two-vehicle crash on State Highway 1 in Northland.