Each week the NZ Herald and Newstalk ZB's Cooking the Books podcast tackles a different money problem. Today, it's how to give your business the best chance of turning a profit. Hosted by Frances Cook.
People go into business to make money – that's why it's a business idea, and not a charity.
Some people become very wealthy because of their entrepreneurial efforts, earning far more than they would have if they'd stayed in a salaried role.
But it's a risky strategy, as getting profitable is really hard work, especially in those early years.
You don't have control over everything,