A 28-year-old Rotorua man has been missing since last Sunday.

Andrew Gunn was last seen on July 21 on State Highway 38 wearing a dark jacket and pants.

Gunn's family has posted a missing person's flyer on social media in an attempt to find him.

Police confirmed today a missing person's report had been filed and inquiries were being made.

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Police urge anyone who has information that may help locate Gunn to call 105 or Crimestoppers anonymously on 0800 555 111.

The police file reference number is 190725/2503.