Ahead of the world's first Wellbeing Budget this week, Simon Wilson unpicks the softly-softly strategy and the critics' response.

The Minister of Health, David Clark, tells a good story about a school in Ngaruawahia, which he visited not so long ago. "All the kids were skinny," he said. Skinny in a good way. He asked the principal why.

The answer was: water. The school had banned sugary drinks, worked hard to get whānau support, done bag inspections every day to enforce the policy and got buy-in from the local dairies. The deal was, they wouldn't sell to the kids before or after school.

The policy worked in its own right, but it was also the flagship policy for something

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