A New World customer who allowed a "bare bottomed" child to ride inside a supermarket trolley through the Hastings store should have thought of the trolley's next users, Foodstuffs says.
A customer told the Hawke's Bay Today in a text message of their disbelief that a woman with small children had placed one of their kids in the food part of the trolley while shopping on December 30.
The child was wearing "not a stitch of clothing", the customer said.
"Please do not ask people of Hastings to condone your bad behaviour as a mother, ever again," the message read.
A Foodstuffs spokeswoman said she had spoken to management in Hastings New World, who were unaware of the incident.