Police are asking for the public's help in locating an elderly man missing in Rangiora.

Rangiora police are looking for William (Bill) Crowe, 70, who has not been seen since early on Thursday afternoon.

Police and Crowe's family have serious concerns for his welfare and would like to hear from anyone who may have seen him.

Since asking the public for help police have found his car, a 2012 Grey Nissan Juke hatchback, with the registration GGT619. However they still need to find him.

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Anyone who has seen or heard from Crowe is asked to call police immediately on 111.

This vehicle is described by police as similar to Crowe's car. Photo/Supplied
This vehicle is described by police as similar to Crowe's car. Photo/Supplied