Police are using social experiments to inspire more people to join their ranks.
As part of their latest recruitment drive, New Zealand Police have produced a series of videos that test the public's response to what officers experience daily.
In the first video released on the NZ Police Recruitment Facebook page, a young boy is shown eating out of a rubbish bin on a busy city street, largely ignored by passers-by.
Some brush him aside as they put their own rubbish in the bin, while one pedestrian is shown taking a photo of the boy on a phone as he scavenges for food.
At the end of the video a group of young women approach the boy to help him.