A male pedestrian is in serious condition after he was hit by a car as he crossed the road in Tauranga tonight.

Emergency services were called to the scene around 8pm after the 31-year-old was hit by a car while crossing Takitimu Drive, Senior Sergeant Shannon Clifford said.

He was struck by a vehicle travelling southbound that had come around a moderate bend, she said.

Police are seeking any witnesses to the crash.

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The man has been taken to Tauranga Hospital in serious condition and has family with him.

Anyone with information about the crash should contact Tauranga Police on (07) 577 4300 or anonymously on crimes stoppers 0800 555 111.