The Conservative Party is targeting Winston Peters' voters, in its drive for seats in Parliament.

The election is still a year off but there's speculation National is looking at the Conservatives as a potential partner.

Party leader Colin Craig told TVNZ's Q&A programme he's chasing voters who might otherwise have thought about New Zealand First.

"They will find the social conservative nature of our party quite comforting.

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"We're fiscal conservatives, a lot of our support comes from the business community.''

The Conservative Party also announced its candidate for the upcoming Christchurch East by-election today.

Leighton Baker - who stood in the electorate during the last general election - will stand for the position again.

Mr Craig says Mr Baker will certainly add some life to the campaign.