A light-proof milk bottle described as a world innovation is being criticised by recyclers who say the complex packaging has a number of drawbacks including potential effects on the environment.

Fonterra last month launched a "world-first" triple layer Anchor bottle, which it says protects milk from light and keeps it fresher and tasting better for longer.

However, the change has prompted a backlash from recycling companies who say the bottles need more energy and resources to manufacture than the single-layer see-through bottle, making them a lower quality and less sought-after recycling product.

The triple-layer bottles have also frustrated customers who have nominated the product 17 times for the Unpackit Worst Packaging Award 2013.


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