Rotorua police have serious concerns following the unusual disappearance of Rotorua's Michelle Hoffman-Tamm, and say something "more untoward" may have happened to her.
Ms Hoffman-Tamm, 51, was last sighted nine days ago near her home on Phillip St, where she left on a bike to visit friends.
Rotorua police Senior Sergeant Zane Smith said there was growing concern about what happened to her.
"This is still very much a missing person inquiry but Michelle has now been missing for eight days with no information that readily explains her sudden disappearance.
"For that reason we have to seriously consider the possibility that something more untoward may have happened to her."