One person has been confirmed dead after a head-on collision between a truck and hot rod car at Pongakawa in the Bay of Plenty.

Another person remains trapped in a vehicle with serious injuries on State Highway 2, near Pongakawa School Rd.

The collision involved a heavy truck and car described as a hot rod.

Diversions are in place as emergency services work at the scene.

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Head of Western Bay of Plenty road policing Senior Sergeant Ian Campion said a rescue helicopter had been dispatched.