Networks key to rural innovation

Feds' Lisa Harper says extending your social and professional networks is better for business, improves your health and feels good too.

If you spend time with farmers, you'll soon notice the most innovative people are also those with the biggest networks. In other words, they talk to a lot of people. Not just the neighbours, but people from different places and backgrounds.

Researchers have noticed the connection between talking to people (your networks) and increased levels of innovation.

For rural people, there are extra benefits besides better business performance.

If you spend time with farmers, you'll soon notice the most innovative people are also those with the biggest networks. In other words, they talk to a lot of people. Not just the neighbours, but people from different places and backgrounds.

Studies here and overseas have shown that top performers tend to have this in common, whatever the industry.

There may even be a tighter connection, with the best in an industry being well networked with their local peers, while those who make revolutionary changes to their business or pioneer new industries are likely to have international networks.

A prime example comes to mind; the kiwi farmer who uses a mass email to keep up a conversation with about 300 other people from Australia to Uruguay.

He credits this with helping him double the size of his business and make massive improvements to his farming systems.

Not everyone is willing and able to take communication this far, of course. And we all know how difficult getting reliable and fast internet services can be in rural areas.

However, it's reassuring to note you don't need to be an IT wizard or a social butterfly to take advantage of the benefits of networks.

Any conversation, including leaning over the fence and swapping tips with the neighbour, can make a difference. And even in this high-tech world, nothing beats face to face.

For rural people, there are other reasons to make the effort, with social isolation connected to poor health outcomes and rural suicide.

Taking an active part in farmer discussion groups -- or your local Federated Farmers executive -- is a good way to get started.

You may pick up new skills, contribute to your community or even find yourself becoming a leader in your industry. Extending your social and professional networks is better for business, improves your health and feels good too. So why wouldn't you?