A Fire and Emergency NZ shift manager said two fire crews responded to the crash and one person was extracted from one of the crash vehicles. They were assisted into a rescue helicopter and multiple other patients were being treated at the scene, he said.
A St John Ambulance spokeswoman said three ambulance crews attended the crash which was first reported at 5.19 pm and a rescue helicopter was also called to the scene.
She said the seriously injured patient was flown to Waikato Hospital in the rescue helicopter, a St John ambulance crew took another person with moderate injuries to Rotorua Hospital, and four other people were treated at the scene for minor injuries.
The cause of the crash was still being investigated.