What they increasingly are being is fraudulent - either wilfully or through the increasing series of bumbling, stumbling, amateurish, and hamstrung cock ups. They look out of their depth. They look like they're being expected to perform above their talent pool.
Not all of them, of course. But an image is built up over time, and the more they touch, the more they mess it up.
In this case the PGF is what you'd describe as their second biggest policy plank.
KiwiBuild was their first, and that's in tatters: 74 houses built, 39 not sold, and not a future target anywhere to be seen.
The PGF had promise - $1 billion a year, $3b over the life of the Government. That is huge money with huge potential, but increasingly it looks like a slush fund.
And a company (no matter how worthy) that once claimed the minister in charge of the fund as chairman, with the minister having called a conflict of interest, in the same room where the decision on the money was being made, and answering the critical question from the Finance Minister as to whether they were competent, breaches all rules of good governance and common honesty.
It's shonky, it's shady, it's loose, it's arrogant.
And where in this is our leader? Jacinda Ardern, once again, clings to her skills as a likeable, personable politician who, sadly, when it comes to hard decisions in the real world is hopelessly out of her depth. From Iain Lees-Galloway, to Clare Curran, to Phil Twyford, and now Shane Jones, there seems no indiscretion she would find remotely troubling.
Under Ardern you can do what you like, because she's not into discipline.
It will bite her eventually, you can't run this fast and loose with the rules and precedent, without the image forming that you're really not up to much, and certainly not taking it seriously.
You either want to aspire to good governance or you don't. And the evidence is there now, and sadly too much of it, that they don't.