NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Liberty: The Hawke’s Bay teen redefining the local pop landscape through TikTok

Kem Ormond
By Kem Ormond
Features writer·Hawkes Bay Today·
15 Nov, 2024 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Liberty found her feet in high school competitions like Rockquest and Play It Strange.

Liberty found her feet in high school competitions like Rockquest and Play It Strange.

A 19-year-old Hawke’s Bay singer-songwriter is redefining the local pop landscape with her infectious energy and savvy use of social media.

Liberty - full name Liberty Fowler - has released her debut single “I Wanna” through United Kingdom company, B-Unique Records.

From her honest songwriting to her captivating stage presence, Liberty’s songs are resonating with her growing fanbase.

She’s also built an impressive social media following of more than 300,000 followers and 7 million likes across Instagram and TikTok.

Her success on these platforms showcases her ability to engage and inspire, drawing in fans with each performance.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Singing from an early age and writing since 13, she thrived in high school competitions Rockquest and Play It Strange, nurturing her passion for performance and songwriting.

After graduating from Napier Girls’ High School in 2023, Liberty dedicated 2024 to living at home, saving money, and pursuing her music career.

Liberty has already made waves in the Hawke’s Bay music scene, performing at local wineries and major events like Outfield Festival 2023 and 2024.

Advertisement
Advertise with NZME.

Despite considering this her debut single, Liberty already has two songs out through Play It Strange – Meet Me in Rome and Echo.

Both tracks have seen a significant rise in streams from Liberty talking about them during her TikTok lives (live feeds).

But Liberty states: “They feel to me to be in a different direction to where I am wanting to go, very ‘high school’ me.”

“I mentioned them on my live (feed) hoping to get one of them up to 5000 streams as a component of the NZ On Air funding.

“Meet Me In Rome now has 68,000 streams which to me is pretty crazy considering my lack of promotion, it makes me so excited to see how people receive ‘I Wanna’ - a track that I am truly proud of.”

Liberty playing to the crowds at Nuit Blanche in Napier.
Liberty playing to the crowds at Nuit Blanche in Napier.

Her relatable lyrics embody the emotions and struggles of youth.

Liberty’s social media presence is a powerful asset. In just 18 months, she grew her TikTok following from 2000 to 250,000, alongside gaining 100,000 Instagram followers this year alone.

Her success with social media and her creative lyrics captured the attention of B-Unique Records, who invited her to their Los Angeles studios to work with their United States-based writers.

Liberty said it was “inspiring and eye-opening.”

Within a few months of coming home from that trip, Liberty wrote ‘I Wanna’ in her home studio. She made a demo to send to her team which ultimately is the production on the final track.

Advertisement
Advertise with NZME.

Liberty said she was only ever “putting her ideas down” when initially producing the track, even playing the slide guitar part with the glass of water she was drinking out of, however, she decided that the imperfect “bedroom pop vibes” really gave the song its sound and a point of difference.

‘I Wanna’ expresses feelings of stress, anxiety, and isolation, capturing the universal desire to escape for one unforgettable night.

Liberty explains: “The song came really naturally to me and it was one of those things that just came to life in my head as I was writing”.

“I immediately had a vision for the production of the song, wanting it to sonically represent everything that ‘I Wanna’ do, hence the four on the floor dance like kick and the signature pop side-chained choppy backing vocals.”

Save

    Share this article

Latest from New Zealand

OpinionUpdated

NZ Herald comments: The stories open for discussion today

22 Jun 08:54 PM
Politics

PM open to scrapping regional councils amid RMA reform

22 Jun 08:46 PM
Herald NOW

Hawke’s Bay runner plans marathon for 115 women killed on runs

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

NZ Herald comments: The stories open for discussion today

NZ Herald comments: The stories open for discussion today

22 Jun 08:54 PM

Want to have your say on our stories? Here's how.

PM open to scrapping regional councils amid RMA reform

PM open to scrapping regional councils amid RMA reform

22 Jun 08:46 PM
Hawke’s Bay runner plans marathon for 115 women killed on runs

Hawke’s Bay runner plans marathon for 115 women killed on runs

Herald NOW Panel: Former All Black, Ian Jones and Sherson Willis Director, Trish Sherson

Herald NOW Panel: Former All Black, Ian Jones and Sherson Willis Director, Trish Sherson

How a Timaru mum of three budding chefs stretched her grocery shop
sponsored

How a Timaru mum of three budding chefs stretched her grocery shop

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP