"We are gearing up to run a strong campaign in 2017 and planning is already well advanced."
Strange may have to win the seat to have any chance of getting into Parliament - Labour's target of 50 per cent women in caucus by 2017 will make the chances of a high list ranking slim.
Hamilton East and its sister electorate Hamilton West have traditionally been viewed as 'bellwether' seats as the MP who wins them is usually from the party that goes on to form a government.
There have been a few exceptions - Hamilton East was first won by Bennett in 2005, a close run election after which Labour formed the Government. Hamilton West has been held by National's Tim MacIndoe since 2008.
Labour General Secretary, Andrew Kirton, said: "Jamie Strange joins our growing list of energetic and forward-looking candidates who will stand for Labour in 2017."