NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • All Blacks
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Kerre McIvor: Mixed messages confuse Covid 19 battle

NZ Herald
28 Mar, 2020 04:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Ashley Bloomfield deserves a knighthood once we come through Covid-19. Photo / Mark Mitchell

Ashley Bloomfield deserves a knighthood once we come through Covid-19. Photo / Mark Mitchell

Opinion

COMMENT

For the most part, I think the response to the Covid-19 pandemic by the Government and the health authorities has been effective. Especially for such an unprecedented event. That's a word we hear a lot of. We could all play Covid Bingo while watching the press conferences during lockdown. Unprecedented. Bubble. Kindness. Supermarket.

But really, we're very lucky, especially when you look at what's happening in Australia.

All the big names have stood up and delivered. The Prime Minister has been compassionate and empathetic. The Finance Minister has been swift to respond to the dire economic straits most businesses and contractors have found themselves in because of the lockdown.

READ MORE:
• Covid-19 coronavirus: What will alert level 4 mean for New Zealand?
• Covid-19 coronavirus: What New Zealanders can and can't do during lockdown
• Covid-19 coronavirus: What the lockdown means for you and how it will be enforced
• Covid 19 coronavirus: Front-line health workers and other medical staff want alert level 4 now

Advertisement
Advertise with NZME.

Director-General of Health Dr Ashley Bloomfield deserves a knighthood at the end of this, and the outgoing Police Commissioner has been all cleft-jawed and masterful, exactly what we want from the man in charge of operations when New Zealand has declared a State of Emergency.

But dear me. They can all hold their own individually on centre stage, but once they start trying to harmonise and sing as a group, it goes pear-shaped.

Start your day in the know

Get the latest headlines straight to your inbox.
Please email me competitions, offers and other updates. You can stop these at any time.
By signing up for this newsletter, you agree to NZME’s Terms of Use and Privacy Policy.

People, understandably, have had a lot of questions about what it means to be in a lockdown. Most of us have never experienced this sort of national – indeed, international - crisis and most of us have never been deprived of doing exactly what we want to do, when we want to do it.

Advertisement
Advertise with NZME.

So the Police Commissioner made the new normal very clear when he was interviewed on Newstalk ZB on Tuesday. Stay off the roads unless you're going to a pharmacy, the supermarket or it's a medical emergency. That was the message reiterated by the Prime Minister's office on Thursday when people rang me on ZB with their individual concerns.

However hard it may be that you cannot drive a short distance to go to a dog park or go for a mountain bike ride in the forest or go for a swim at the beach, stay off the roads unless it's dire straits. Easy. Simple to understand. Unfair for some. But clear.

Discover more

New Zealand|crime

Kerre McIvor: Pulling no punches on child abusers

15 Feb 04:00 PM
Opinion

Kerre McIvor: It's up to men to stop abuse of women

22 Feb 04:00 PM
Opinion

Kerre McIvor: Dinosaurs are driving among us

29 Feb 04:00 PM
Opinion

Coronavirus panic: 'Where is this febrile over-reaction coming from?'

07 Mar 04:00 PM

By Friday, soap and flannel had been applied to Mike Bush's message and what the Commissioner said on the Mike Hosking Breakfast on Friday morning was "Yes. You can drive. But stay local."

Say – and stay - what? Immediately, the texts started coming in. What's local? How do you define local? The message the authorities were now giving was confusing and fluffy. We want you off the roads, they seemed to be saying but we don't want to be mean and bossy and tell you that you HAVE to stay off the roads.

Sweet mother of all that is holy. The Government has decreed a state of emergency and I want to be a good soldier and live my life in accordance with their instructions, while exhorting others to do the same, because they're in charge and we all want this over as soon as possible. But relying on people to use their common sense isn't the way to do it. Have they actually met people? Do they have any idea how diverse and disparate and dumb some of us are?

My neighbour's idea of common sense may be a universe away from mine. The mixed messages continued on Friday at the press conference with Bloomfield and Sarah Stuart-Black, director of Civil Defence Emergency Management.

What we don't want is somebody taking their surfboard out, getting into trouble and having to be rescued, said Stuart-Black, in response to a question. Don't do activities that will require putting other people at risk.

What about swimming, asked a reporter. Ask yourself that question responded Stuart-Black. Nothing that means you might have to be rescued. Excellent. Crystal clear.

Advertisement
Advertise with NZME.

Exactly one minute and 26 minutes later Bloomfield said he wasn't saying that you couldn't swim. And that cycling is an excellent activity to do under lockdown.

I know these are strange and unusual times and that all of us – well, most of us – are trying to do our best. I can't imagine what sort of pressure our decision-makers are under. But please, I'm begging you. If you're on one stage, read from one page. Come up with one clear cohesive message that even the most oppositional defiant among us can understand. Be clear, be concise, have one person waving the stick and don't for one wild moment give people any wriggle room when it comes to interpreting the rules.

You're allowed to be bossy during a state of emergency. And soon, you're going to have to be. Otherwise we'll be in this for far longer than we need to.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from New Zealand

New Zealand

Wild-born kiwi find causes a buzz in Hawke's Bay

01 Jun 12:00 AM
New Zealand

Deputy PM David Seymour speaks at Act celebration brunch

New Zealand

Watch: 'Sorry Labour, Act remains your worst nightmare' - new Deputy PM's message

31 May 11:21 PM

Explore the hidden gems of NSW

sponsored
Advertisement
Advertise with NZME.
Recommended for you
Quick, easy and creamy tomato and bacon fettuccine
Lifestyle

Quick, easy and creamy tomato and bacon fettuccine

01 Jun 12:00 AM
Wild-born kiwi find causes a buzz in Hawke's Bay
Hawkes Bay Today

Wild-born kiwi find causes a buzz in Hawke's Bay

01 Jun 12:00 AM
Nigeria bus crash kills 21 athletes
World

Nigeria bus crash kills 21 athletes

31 May 11:56 PM
Watch: 'Sorry Labour, Act remains your worst nightmare' - new Deputy PM's message
New Zealand

Watch: 'Sorry Labour, Act remains your worst nightmare' - new Deputy PM's message

31 May 11:21 PM
'Effective rejection': Hamas counters ceasefire terms with new demands
World

'Effective rejection': Hamas counters ceasefire terms with new demands

31 May 11:04 PM

Latest from New Zealand

Wild-born kiwi find causes a buzz in Hawke's Bay

Wild-born kiwi find causes a buzz in Hawke's Bay

01 Jun 12:00 AM

'Sure enough, here is this beautiful little bird hunkering down in a hole.'

Deputy PM David Seymour speaks at Act celebration brunch

Deputy PM David Seymour speaks at Act celebration brunch

Watch: 'Sorry Labour, Act remains your worst nightmare' - new Deputy PM's message

Watch: 'Sorry Labour, Act remains your worst nightmare' - new Deputy PM's message

31 May 11:21 PM
'Stop posting photos of your kids online': Top detective and partner to launch global campaign

'Stop posting photos of your kids online': Top detective and partner to launch global campaign

31 May 10:00 PM
‘No regrets’ for Rotorua Retiree
sponsored

‘No regrets’ for Rotorua Retiree

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP
search by queryly Advanced Search