NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

It’s pointless squandering resources trying to keep up with the Joneses - Canny View

By Nick Stewart
Hawkes Bay Today·
14 Jun, 2024 06:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Nick Stewart says keep your eye on the prize, not on what everyone else is doing. Photo / 123rf

Nick Stewart says keep your eye on the prize, not on what everyone else is doing. Photo / 123rf

Nick Stewart is a financial adviser and CEO at Stewart Group

OPINION

Buddhism’s hungry ghosts (or pretas) are tormented by their own desire, which can never be satisfied. They are always starving for more and can never consume enough to be satiated. This means they can never reach enlightenment, as they are stuck in a fixed mental state of wanting more.

Would-be investors often find themselves similarly ensnared by the trap of desire. Social comparisons and the cultural influence of consumerism encourage us to constantly measure ourselves against others, often coming up short in our own estimation. Call it FOMO or, keeping up with the Joneses; either way, people tend to spend a lot of energy on an endless pursuit to stay level with or surpass those around them.

This impacts your financial success because you cannot fill a jar while also constantly taking from it. A hungry ghost could eat what was within and still not be satisfied. A comparison-driven investor could similarly squander their existing resources chasing status and stocks.

Advertisement
Advertise with NZME.

There is a phenomenon known as hedonic adaptation whereby we quickly adapt to positive changes in our lives, and they stop giving us the same happiness or thrill that they once did. So even if one did find good fortune, they could soon be dissatisfied and start looking for more.

Often our pursuits are inspired by the best intentions – to provide ourselves and our families with security and negate financial stress in our future. That is fine. That is admirable, even. But when these goal-driven ideals slide into comparison-driven ones, the waters can get muddied and treacherous.

Nick Stewart.
Nick Stewart.

You could argue that the impetus for financial planning is to eventually have ‘more’. But ‘more’ as a concept should not come at the cost of your current or future stability. This is what sets savvy investors apart from hungry ghosts.

Advertisement
Advertise with NZME.

There will always be some risk involved when you are investing, even in a robust, globally diversified portfolio. That is part and parcel of dealing with financial markets, which fluctuate randomly and have yet to be successfully predicted. The only thing you can be sure of with financial markets is that eventually things will return to the mean. What goes up must come down, and vice versa – which, with a well-structured and balanced portfolio, allows us to capture returns with the fullness of time.

In Buddhism, you can find enlightenment by freeing yourself from fixations within the realms of cyclic existence. With investment, you can find enlightenment by working with a trusted, fiduciary financial adviser.

Some tips for finding fulfilment in your financial journey:

Set realistic goals

You are never going to be satisfied if your goals are beyond what you could realistically achieve given your timeframe, current income sources and lifestyle.

You are much better off setting goals that are achievable with discipline and time, rather than setting the posts so far that only divine intervention (or a conveniently timed Lotto windfall) would get you there.

If your goal is a comfortable and enjoyable retirement, sit down and work out what you would need to do so – then start thinking about what you may need to change in your current lifestyle to get there, rather than picking a pie-in-the-sky number and keeping your fingers crossed.

Focus on yourself

The key to avoiding comparison traps is to not engage in the culture. Avoid looking at other people’s lifestyles as a blueprint and focus on what would work for you.

This might mean limiting your exposure by unfollowing some social accounts or other media, but it could also be an opportunity for introspection.

Advertisement
Advertise with NZME.

Listen to the experts, not the echo chamber

There is a reason why personal financial advice must come from qualified, registered financial advisers. It is a specific, regulated and nuanced field. While there are broad lessons which can be applied for general financial wellbeing, your unique situation should be treated as such when it comes to financial advice.

Comparison is the easiest way to lose sight of what’s really important. Rather than listening to what online ‘finfluencers’ are promoting as a means for you to access their lifestyle, try having a chat with your local financial adviser to discuss goals for your own lifestyle.

Keep your eye on the prize, not on what everyone else is doing, and you will find your own financial journey (and life in general) infinitely more satisfying. Working with a financial adviser can really help in this sense, as they will keep you focused on what’s important to your specific journey and can help relieve the emotional burden associated with financial planning.

Financial success is due to your mindset as much as anything else. Disciplined investors, working alongside a fiduciary financial adviser, will find themselves in a better position over time. Hungry ghosts remain as they were – unsatisfied, and often taking undue risks to try and get more than they have.

So, I ask - which path sounds better to you?

· Nick Stewart (Ngāi Tahu, Ngāti Huirapa, Ngāti Māmoe, Ngāti Waitaha) is a Financial Adviser and CEO at Stewart Group, a Hawke’s Bay-based CEFEX & BCorp certified financial planning and advisory firm. Stewart Group provides personal fiduciary services, Wealth Management, Risk Insurance & KiwiSaver scheme solutions. Article no. 360.

· The information provided, or any opinions expressed in this article, are of a general nature only and should not be construed or relied on as a recommendation to invest in a financial product or class of financial products. You should seek financial advice specific to your circumstances from a Financial Adviser before making any financial decisions. A disclosure statement can be obtained free of charge by calling 0800 878 961 or visit our website, www.stewartgroup.co.nz

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from New Zealand

New Zealand

'We’re still struggling': Pensioner's fight to rebuild after devastating floods

25 Jun 08:45 PM
New Zealand|politicsUpdated

Te Pāti Māori MP Takutai Moana Natasha Kemp dies at 50

25 Jun 08:36 PM
New Zealand

Willis warns of tougher penalties for supermarkets caught misleading shoppers

25 Jun 08:21 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'We’re still struggling': Pensioner's fight to rebuild after devastating floods

'We’re still struggling': Pensioner's fight to rebuild after devastating floods

25 Jun 08:45 PM

Many homes in Wairoa remain empty, with 83 still yellow-stickered.

Te Pāti Māori MP Takutai Moana Natasha Kemp dies at 50

Te Pāti Māori MP Takutai Moana Natasha Kemp dies at 50

25 Jun 08:36 PM
Willis warns of tougher penalties for supermarkets caught misleading shoppers

Willis warns of tougher penalties for supermarkets caught misleading shoppers

25 Jun 08:21 PM
Weight loss drug Ozempic/Wegovy is days away for NZ. Everything you need to know

Weight loss drug Ozempic/Wegovy is days away for NZ. Everything you need to know

25 Jun 08:03 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP