Bay Boardriders president James Jacobs told members of the community online yesterday that they wanted to make sure people who entered the water were aware of the incident and were cautious as a result.
"To note, over the past year there have been regular reports of great white encounters along Matakana and Mt Maunganui coastline, as well as in the Tauranga Harbour."
Jacobs said over the last few months, concerns had been raised with shark experts, scientists and the Department of Conservation in an effort to initiate a study to understand the sudden influx of the great white shark population in the area - as well as their movements.
The sighting comes weeks after a great white was captured on film after latching onto underwater camera gear and dragging an Auckland couple's boat up-current for about 15m before letting go.
The incident happened on Kaipara Harbour.