“The police Eagle helicopter has conducted an initial aerial search, as well as search efforts from Surf Lifesaving New Zealand,” a police statement said.
“The man has not yet been located and inquiries continue.”
Appeal for any sightings shortly before fall
Police say the man, who was described as being of Asian descent, was wearing a lifejacket when he fell.
Authorities are appealing to members of the public who may have information about the man or anyone who saw him before 1.50pm.
