Trademark Live co-director Toby Burrows said the Bay Oval was an iconic venue and “ticked a lot of boxes for us”.
Famous Last Words had sold out for the past three years, each time welcoming between 5000 to 6500 attendees. Photo / Desmond Nielsen
“It hadn’t been used before for any major music event, so we had our eye on it for the last five or six years.
“We’ve always run large-scale events here, and there has always been an appetite for it. It’s like a summer hotspot.”
Trademark Live also ran the New Year’s bash Famous Last Words at Mercury Baypark Arena.
Burrows said there were a lot of people travelling from outside the region for Fisher, but there was also a strong local uptake.
“The beauty of Fisher is that he’s got a really wide fan base and demographic. So there are 18-year-olds right through to 60-year-olds coming.”
He said Fisher had broad appeal.
Tourism Bay of Plenty general manager Oscar Nathan said Kiwis flocked to Bay of Plenty shores in summer to enjoy our outdoor ocean and beach vibe.
“The extensive schedule of outdoor summer sporting, festival and music events adds a layer of vibrancy and offering that both locals and visitors alike can enjoy over summer.”
Nathan said events such as L.A.B. and Stan Walker, Fisher, UB40 and the T20 Black Clash bring strong economic benefit to the local economy, not only through direct attendance but also spend on accommodation, retail, hospitality and other related activities.
Famous Last Words, Mercury Baypark Arena, Mount Maunganui
Tauranga City Council New Year’s Eve Community Celebrations: Fergusson Park, Tauranga Racecourse, Tauranga Waterfront, Blake Park, Gordon Spratt Reserve
Saturday, January 10:
Katikati Avo Fest, Uretara Domain, Katikati
Saturday, January 17:
Fulton Hogan Mount Festival of Multisport, Mount Maunganui
Hot Spring Spas T20 Black Clash, Bay Oval, Mount Maunganui
Friday, January 30:
Gallagher Chiefs v Fijian Drua pre-season match, Blake Park, Mount Maunganui
Saturday, January 31:
DJ Fisher, Bay Oval, Mount Maunganui
Saturday, February 7:
Kingston Calling featuring UB40, Bay Oval, Mount Maunganui