NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

First responder to Te Atatu fatal crash appalled by rubberneckers that failed to stop and help

By Meghan Lawrence
Meghan Lawrence is a reporter for the New Zealand Herald·NZ Herald·
18 Jul, 2018 06:33 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Traffic on Te Atau Road, near where where a pedestrian was fatally struck. Photo / Doug Sherring

Traffic on Te Atau Road, near where where a pedestrian was fatally struck. Photo / Doug Sherring

A motorist who stopped at a crash in West Auckland that killed a pedestrian has hit out at "bystanders" for not stopping to help.

The driver, who pulled over to help a critically-injured pedestrian who had been hit by a car on Te Atatu Rd on Tuesday night, was shocked several others drove past the fatally injured woman without stopping.

The man, who did not want to be named , was driving past the incident about 6.30pm when he spotted the woman lying on the road.

"From a distance I thought it was a rubbish bag. She was wearing all black, but when I got closer, it was a person," he said.

"I pulled over to see what is going on and it looked like she had been hit by a car. I moved her on her back and she was unconscious."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The man said about seven or eight cars also drove past the woman but no one stopped to help.

"They all slowed down and saw her on the floor but no one could bother to stop. I'm not sure how long she had been there for, but I'm sure somebody could do something or at least call the ambulance," he said.

"That lady is somebody's family member and it could be one of ours. Life is too short and this could happen to anyone. What if she was your mother or your sister? Would you want people to treat her like that? Please look after each other. Karma is just a step away."

Advertisement
Advertise with NZME.

The man was about to call an ambulance but there happened to be one driving past so he waved it down to assist. They didn't know anything about the crash.

He said the paramedics tried for about 40 minutes to revive the woman.

St John said they did receive a call about the crash shortly before the first ambulance arrived.

Police announced later that night that the pedestrian had died in hospital.

Discover more

New Zealand|crime

Pedestrian who died in Te Atatu Rd crash named

18 Jul 09:47 PM
New Zealand

Former mayor crashes car into cow

18 Jul 10:38 PM

A police spokesperson said the pedestrian suffered critical injuries in the collision, which occurred on Te Atatu Rd at around 6.40pm.

Police said the driver also stopped at the scene and was working with police.

"It is hard to see something like that happen to anyone out there, but what's harder is people have gone sour these days," the witness said.

Danny Osborne, lecturer in psychology at the University of Auckland, said the incident showed a pretty clear example of the bystander effect.

"We like to believe there is safety in numbers, but we are actually probably less likely to receive assistance when we are in a large group rather than if there is only one or two people around," he said.

"It is almost like there is a diffusion of responsibility when you are in a large group, so each individual feels less responsibility and we assume someone else is going to act rather than ourselves."

Advertisement
Advertise with NZME.

Osborne said a similar phenomenon would have affected the people who failed to stop at the crash scene.

"When you are in your car and driving by, you assume someone else is taking responsibility.

"Te Atatu Rd is a pretty busy street, so just knowing that so many cars are passing by could be enough to make people feel less responsible for stopping," he said.

"It very well could be that they saw this good Samaritan helping the pedestrian who had been hit, and assumed someone else was already taking care of it.

"It is not that the individuals that didn't stop are bad people, it is just the power of the situation is really driving behaviour here."

Osborne said there were multiple stages people had to go through when deciding to help someone, and if you understood the stages better you were more likely to help.

Advertisement
Advertise with NZME.

"The first stage is noticing that there is a problem unfolding in front of you - it sounds like in this instance most of the passers-by did notice.

"The next stage is interpreting that it is an emergency situation – again the passers-by presumably saw the person on the side of the road and interpreted it as an emergency.

"The next stage is responsibility and that is where I think things went wrong here and people didn't take responsibility for helping," he said.

"After the responsibility phase then there is the decision stage, so people weigh up the pros and the cons, is it worth it for them to stop, and whether they have the skills to help. The final stage is stopping and helping."

St John Assistant Director of Operations Tony Devanney said generally the New Zealand public were very willing to help and act as first responders.

"As an emergency service we owe them a great deal of gratitude," he said.

Advertisement
Advertise with NZME.

"Where this doesn't happen can often be attributed to a fear or lack of confidence about not having the right skills or first aid to help. We recommend all New Zealanders take a St John First Aid training course to acquire the skills, and more importantly, the confidence to stop and help.

"We thank the motorist who did stop and remained with the patient, keeping them safe until our ambulances arrived."

Police declined to comment further on the incident while the Serious Crash Unit was investigating.

Save

    Share this article

Latest from New Zealand

Politics

Exclusive: National loses control of cost of living to Labour in new survey

18 Jun 05:00 PM
Premium
Letters to the Editor

Letters: New vape rules leave much still to be addressed

18 Jun 05:00 PM
New Zealand

Morning quiz: A group of mice is called what?

18 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Exclusive: National loses control of cost of living to Labour in new survey

Exclusive: National loses control of cost of living to Labour in new survey

18 Jun 05:00 PM

Inflation is the top issue for Kiwis and they think Labour is best to keep prices down.

Premium
Letters: New vape rules leave much still to be addressed

Letters: New vape rules leave much still to be addressed

18 Jun 05:00 PM
Morning quiz: A group of mice is called what?

Morning quiz: A group of mice is called what?

18 Jun 05:00 PM
'Compelled to stay': More teachers working past 65 amid shortages

'Compelled to stay': More teachers working past 65 amid shortages

18 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP