NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Final Word: The fashion of the times

By James Griffin
NZ Herald·
21 Sep, 2009 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Opinion

I think it is fair to say that I love Fashion Week — or to give it its full corporate due, Air New Zealand Fashion Week.

Where possible, I will be there with bells on this coming week. Well, not literally with bells on, because even if bells were the fashion for Fashion Week I wouldn't wear them — there is a line between "fashionable" and "stupid" and bells would, I feel, definitely cross that line, especially with my skin tones.

Instead, I'll be the rather bemused, a bit pudgy and slightly dodgy-looking bloke trying to fly under the radar as he checks out the beautiful people. Not that I mean "check out" in a pervy way. I mean it in a more matter-of-fact sense, in that the tents and bars and over-crowded corridors of Fashion Week are full of people for whom beauty is a way of life; for whom dressing to impress is an everyday occurrence, which makes them great fodder for an inveterate people-watcher such as myself.

All shapes, all sizes, all colours — it really is great fun watching the fashion cavalcade scurry past, being important. I know it's easy to take the piss out of the fashion world, but I do think the fashion industry has a very important function in society, over and above that of merely making the clothes that mean we're not all walking around naked and cold.

Fashion, to me, should hold up a mirror to society; a mirror that reflects who we are. Society then needs to look into that mirror and to have a massive insecurity attack about what it sees looking back at itself, then to go away and have a little cry and seek solace in cake.

Thus, at Air New Zealand Fashion Week 2009, I shall be on the lookout for the designers who are truly making a fashion statement about New Zealand today.

For instance, we have a National Government now, so I would expect that at least one collection should hark back to the glory days of National under Keith Holyoake in the 60s. This would be a very different collection to what we're used to from 60s-inspired fashion in that it would take its inspiration less from Twiggy and hippy chic and more from the civil service as portrayed in a Roger Hall play. Walk shorts, walk socks, rugby club jerseys worn under the tweed jacket, roman sandals and socks for weekend casual wear. This would be a collection that would make the statement: "this is what we were once and, guess what, it still looks tragic now and if we're not careful, we could end up back there".

Thought provoking and fear-inspiring — everything fashion should be. We are also allegedly coming out of a recession, so I hope the designers will pay due respect to that. Distressed business suits and a new sense of power dressing that says "you, too, can look like a million dollars, as long as you had $100 million when you first invested with us" would be the order of the day here. To drive this point home, the models could scatter those in the front row with shredded Hanover and Blue Chip investment propaganda.

The environment, of course, is very important to everyone these days, so I hope the designers will give that the appropriate weight it deserves — in a fashionable way. I'm not just talking here about making sure all the lights in the workroom have eco-friendly bulbs or even by consuming no power at all by moving the workroom to Southeast Asia and having people peddling their lungs out on bicycles to power the generators that power the sewing machines.

No, I want to see a real commitment to the environment by making sure all the clothes are made out of 100 per cent renewable materials, like grass or twigs. My ideal would be the evening dress that, by the time the model has galumphed down the catwalk and back, has already bio-degraded to the point that she is, essentially, wearing compost. Sure, that is highly impractical in an evening dress, but this is Fashion Week, not the Home Show.

Fashion should embrace the impractical and the impractical should air-kiss fashion right back.

Ah, Air New Zealand Fashion Week, where the beautiful people gather and gossip and pass judgment in hushed tones and sip bubbles through a straw. And, in among them, the gods of fashion willing, you will find me, soaking it all up, looking for inspiration in the most inspiring of places.

All I have to figure out now is what to wear while I watch. Oh, the pressure.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

Premium
New ZealandUpdated

Winners and losers: Panel recommends new Hawke's Bay housing projects, casts others aside

20 May 06:25 PM
New Zealand

'Another instrument of tracking': Critics slam ANPR bill

20 May 06:21 PM
New Zealand

From 'golden goose' to wastewater site: Farm plan sparks debate

20 May 06:05 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Premium
Winners and losers: Panel recommends new Hawke's Bay housing projects, casts others aside

Winners and losers: Panel recommends new Hawke's Bay housing projects, casts others aside

20 May 06:25 PM

Housing growth is a hot topic around Napier-Hastings. An independent panel has weighed in.

'Another instrument of tracking': Critics slam ANPR bill

'Another instrument of tracking': Critics slam ANPR bill

20 May 06:21 PM
From 'golden goose' to wastewater site: Farm plan sparks debate

From 'golden goose' to wastewater site: Farm plan sparks debate

20 May 06:05 PM
How a Kiwi mother and daughter are transforming hygiene with wool

How a Kiwi mother and daughter are transforming hygiene with wool

20 May 06:01 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP