NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / New Zealand

Facebook marketplace scammers: Father cautions bargain hunters after being duped

By Carolyne Meng-Yee
Investigative reporter·NZ Herald·
23 May, 2025 05:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Trump making waves and Dengue fever outbreak hits Cook Islands | NZ Herald News Update
President Donald Trump is back in the headlines after being sued by Harvard University. / A dengue fever outbreak has hit the Cook Islands as NZ reacts to the Government's budget.
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
0:00
Stream Type LIVE
Remaining Time -0:00
 
1x
    • Chapters
    • descriptions off, selected
    • subtitles settings, opens subtitles settings dialog
    • subtitles off, selected

      This is a modal window.

      Beginning of dialog window. Escape will cancel and close the window.

      Text
      Text Background
      Caption Area Background
      Font Size
      Text Edge Style
      Font Family

      End of dialog window.

      This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.

      New laws considered to force the TAB to fund greyhound re-homing

      UP NEXT:

      Autoplay in
      2
      Disable Autoplay
      Cancel Video
      President Donald Trump is back in the headlines after being sued by Harvard University. A dengue fever outbreak has hit the cook islands as NZ reacts to the governments budget.
      NOW PLAYING • Trump making waves and Dengue fever outbreak hits Cook Islands | NZ Herald News Update
      President Donald Trump is back in the headlines after being sued by Harvard University. / A dengue fever outbreak has hit the Cook Islands as NZ reacts to the Government's budget.
      • Joe France said he paid $300 on Facebook Marketplace for a guitar that was never delivered.
      • ANZ says it is not liable and it won’t reimburse the thwarted buyer.
      • Police Detective Senior Sergeant Craig Bolton told the Herald Facebook Marketplace is a breeding ground for opportunistic scammers.
      • ANZ believes about 30% of the banking industry’s recorded scams come from places like Facebook Marketplace.

      A man who says he was duped by a scammer on Facebook Marketplace is warning bargain hunters to beware.

      When Joe France saw a $300 guitar listed he thought it would be perfect for his teenage daughter. He told the Herald the 10 photos of the Taylor guitar, and the profile photo of the seller “Joy Maharni” seemed legitimate.

      On Sunday May 4, France decided to buy the guitar, which appeared to be available to be picked up the following Thursday.

      The Herald has obtained Facebook screenshots of the correspondence between France and Maharni.

      Advertisement
      Advertise with NZME.
      Advertisement
      Advertise with NZME.

      “Everything seemed genuine,” France told the Herald. “Joy asked me to transfer the money into her husband’s account. When I made the transfer via the ANZ app, it was a “complete match”- the account name and number confirmed this was a genuine transaction,” he said.

      DO YOU KNOW MORE? GET IN TOUCH HERE

      France believed the Taylor guitar listing was in high demand - because Maharni asked him how long the transaction would take to complete.

      Joe France said everything seemed genuine when he transferred the money into the seller's husband's account. Photo /  Dean Purcell
      Joe France said everything seemed genuine when he transferred the money into the seller's husband's account. Photo / Dean Purcell

      He also sent an email to the manufacturers of Taylor Guitars to verify the serial number on the guitar to ensure it was genuine, before he picked it up.

      “That evening, I messaged Joy to confirm the funds were in her account and asked where I should pick up the guitar. There was no reply,” he said.

      Advertisement
      Advertise with NZME.

      “The thing is, on Facebook Marketplace a seller can set up as many accounts and profiles as they want, and delete chats.”

      I messaged Joy ... and asked where I should pick up the guitar. There was no reply

      Joe France

      The following morning France got up early to check his messages and had an inkling something didn’t add up. He said the listing for the guitar was deleted, along with all his exchanges with Joy Maharni.

      Joe France never received a guitar he bought on Facebook Marketplace and paid for using ANZ online banking. Photo / Supplied.
      Joe France never received a guitar he bought on Facebook Marketplace and paid for using ANZ online banking. Photo / Supplied.

      When he went back to Facebook Marketplace and searched for “Taylor Guitars” France noticed a new listing for the same guitar he‘d just paid for.

      “It was the same guitar, same title, description and photo under a different Facebook profile and cost $400. When I realised I’d been scammed I clicked “Report Listing” to Facebook - and the listing disappeared soon after.

      “The actions of the scammer are heartless. When the guitar was re-listed a third time, my wife approached the vendor. They were prepared to take more money for the guitar.”

      Joe France says the guitar he bought on Facebook Marketplace was re-listed after he'd paid for it. Photo / Supplied
      Joe France says the guitar he bought on Facebook Marketplace was re-listed after he'd paid for it. Photo / Supplied

      Maharni did not respond when approached by the Herald on Facebook.

      Two days after the purchase, on May 6, the father-of-three phoned the ANZ 0800 number to report he‘d been scammed.

      France said ANZ advised him to file a police report, where he shared Maharni’s husband’s name and bank account details.

      When I made the transfer via the ANZ app, it was a complete match- the account name and number confirmed this was a genuine transaction

      Joe France

      He also sent the police file number to ANZ’s online fraud team, he says.

      Three days later, France says police told him they wouldn’t be taking further action - and the money he had deposited into a legitimate BNZ account was not recoverable.

      Advertisement
      Advertise with NZME.

      A spokesman from ANZ said to the Herald: “Online scams such as Facebook Marketplace are a significant problem and the most common scam in New Zealand.

      “We believe that about 30% of the New Zealand banking industry’s recorded scams come from places like Facebook Marketplace.

      Discover more

      • ‘Can I suck your toes?’: Mum’s Marketplace sale takes ...
      • Man arrested after presenting gun at Marketplace sale...
      • Scambusters: Facebook Marketplace and Trade Me scams ...
      • Man robbed in West Auckland Facebook Marketplace deal ...

      “We‘re seeing more and more fake and malicious content online - often paid and promoted - so we urge people to do their research and take steps to protect themselves from scams.

      “ANZ regularly reminds customers to be vigilant, providing scam warnings, and general information on how to keep yourself safe.

      ANZ Bank says platforms like Facebook Marketplace host the most common type of scam in New Zealand. Photo / NZME
      ANZ Bank says platforms like Facebook Marketplace host the most common type of scam in New Zealand. Photo / NZME

      “In the six months to March 31, we prevented more than $15 million in fraud and scam transactions. Of reported cases, 94% resulted in no loss to the customer.

      “The total number of ANZ cases was down 9% while total ANZ customer losses fell by 7%. Since November, ANZ NZ has been rolling out our new Confirmation of Payee service to provide an extra layer of protection.”

      Advertisement
      Advertise with NZME.
      Joe France notified police to say the guitar was re-listed a third time on Facebook Marketplace. Photo / NZME
      Joe France notified police to say the guitar was re-listed a third time on Facebook Marketplace. Photo / NZME

      France said a few days later he called the police 105 number to report that the Taylor guitar had been re-listed for the third time on Facebook Marketplace for $400 under a new profile “Edna Fiona”.

      “I wanted to tell them that if they didn’t investigate, this scammer would continue to defraud other Facebook users. [The operator] said the police are ‘too busy’ to investigate crimes less than $500, even though she said there are hundreds per day,” he claimed.

      This platform continues to be a breeding ground for opportunistic scammers, who will go to any length to rip good people off

      Police

      “The police might be busy, but it doesn’t make it right – it’s sending a bad message to these scammers. We take shoplifting seriously, so we need to take the same approach to online scammers.”

      This week, the Taylor guitar has been re-listed a fourth time, by a seller claiming to be “Kristy Marcus”.

      A friend of France‘s inquired about the guitar, now $500. The friend was advised to deposit the money into “Jessica Wirihana’s” bank account.

      The Herald tracked down a “Jessica Wirihana” for comment, who didn’t respond.

      Advertisement
      Advertise with NZME.
      Police say some scammers use fake photos to sell goods they don't have don't have. Photo / Supplied.
      Police say some scammers use fake photos to sell goods they don't have don't have. Photo / Supplied.

      Police recommended sellers exercise extreme caution when using Facebook Marketplace.

      Detective Senior Sergeant Craig Bolton, Auckland City Financial Crime Unit confirmed with the Herald that a fraud report was made, and said he appreciated the victim’s frustration.

      “The unfortunate reality is that this platform continues to be a breeding ground for opportunistic scammers, who will go to any length to rip good people off.”

      Bolton said buyers need to be vigilant and suggested:

      • Don’t rely on screenshots of bank transfers as accurate (these can be altered) 
      • Expensive items advertised at low prices could well be stolen property – if it’s too good to be true, it probably is
      • Some scammers use fake photos to advertise goods for sale that they don’t have 
      • If you are buying or selling an item, find a public place to meet to carry out the transaction 

      France told the Herald he is sorry his daughter has missed out on a guitar.

      He has a message for the seller: “Sell some real objects and you’ll have a legitimate business instead of deliberately scamming people. I was looking forward to getting my daughter a guitar. To be deceived like this is callous and disappointing.”

      Advertisement
      Advertise with NZME.

      Carolyne Meng-Yee is an Auckland-based investigative journalist who won Best Documentary at the Voyager Media Awards in 2022. She worked for the Herald on Sunday from 2007-2011 and rejoined the Herald in 2016 after working as an award-winning current affairs producer at TVNZ’s 60 Minutes, 20/20 and Sunday.

      Save
        Share this article

      Latest from New Zealand

      New Zealand

      Fire crews extinguish blaze at smoke-logged Mitre 10 Westgate

      New Zealand

      Auckland Lotto player wins $1m, Powerball jackpots to $12m

      Crime

      How a prison guard's phone favour for an inmate led to a brutal attack


      Sponsored

      Solar bat monitors uncover secrets of Auckland’s night sky

      Advertisement
      Advertise with NZME.

      Recommended for you

      Fire crews extinguish blaze at smoke-logged Mitre 10 Westgate
      New Zealand

      Fire crews extinguish blaze at smoke-logged Mitre 10 Westgate

      Auckland Lotto player wins $1m, Powerball jackpots to $12m
      New Zealand

      Auckland Lotto player wins $1m, Powerball jackpots to $12m

      Wallabies fight to keep Lions series alive in Melbourne
      Rugby

      Wallabies fight to keep Lions series alive in Melbourne

      Black Caps meet South Africa in Twenty20 Tri-series final
      Black Caps

      Black Caps meet South Africa in Twenty20 Tri-series final

      How a prison guard's phone favour for an inmate led to a brutal attack
      Crime

      How a prison guard's phone favour for an inmate led to a brutal attack

      Warriors dealt shock defeat as Titans breach Go Media Stadium - again
      Warriors

      Warriors dealt shock defeat as Titans breach Go Media Stadium - again



      Latest from New Zealand

      Fire crews extinguish blaze at smoke-logged Mitre 10 Westgate
      New Zealand

      Fire crews extinguish blaze at smoke-logged Mitre 10 Westgate

      The store will be closed on Sunday while the cause of the fire is investigated.

      26 Jul 09:34 AM
      Auckland Lotto player wins $1m, Powerball jackpots to $12m
      New Zealand

      Auckland Lotto player wins $1m, Powerball jackpots to $12m

      26 Jul 09:30 AM
      How a prison guard's phone favour for an inmate led to a brutal attack
      Crime

      How a prison guard's phone favour for an inmate led to a brutal attack

      26 Jul 07:00 AM


      Solar bat monitors uncover secrets of Auckland’s night sky
      Sponsored

      Solar bat monitors uncover secrets of Auckland’s night sky

      06 Jul 09:47 PM

      NZ Herald
      • About NZ Herald
      • Meet the journalists
      • Newsletters
      • Classifieds
      • Help & support
      • Contact us
      • House rules
      • Privacy Policy
      • Terms of use
      • Competition terms & conditions
      • Our use of AI
      Subscriber Services
      • NZ Herald e-editions
      • Daily puzzles & quizzes
      • Manage your digital subscription
      • Manage your print subscription
      • Subscribe to the NZ Herald newspaper
      • Subscribe to Herald Premium
      • Gift a subscription
      • Subscriber FAQs
      • Subscription terms & conditions
      • Promotions and subscriber benefits
      NZME Network
      • The New Zealand Herald
      • The Northland Age
      • The Northern Advocate
      • Waikato Herald
      • Bay of Plenty Times
      • Rotorua Daily Post
      • Hawke's Bay Today
      • Whanganui Chronicle
      • Viva
      • NZ Listener
      • Newstalk ZB
      • BusinessDesk
      • OneRoof
      • Driven Car Guide
      • iHeart Radio
      • Restaurant Hub
      NZME
      • About NZME
      • NZME careers
      • Advertise with NZME
      • Digital self-service advertising
      • Book your classified ad
      • Photo sales
      • NZME Events
      • © Copyright 2025 NZME Publishing Limited
      TOP
      search by queryly Advanced Search