Minutes after posting CCTV footage of a man stealing close to to $20,000 in military equipment on Facebook, Christchurch gun shop owner David Tipple was inundated with messages "naming and shaming" the alleged thief.
The man was captured on camera, grinning as he stole a 280840 ATN NVG7 Night Vision Head Unit valued at $17,999.
The CCTV footage was posted on Gun City's Facebook page of a couple they say were in their store on Sunday afternoon at 3.07pm.
The video shows a man leaning over the counter, taking an item and stuffing it in his jacket.