NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Even ‘middle class’ struggling to pay rent

RNZ
17 Mar, 2025 11:39 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Narendra Modi calls for Christopher Luxon's support to address anti-India activities in New Zealand and Act reveals they are looking for candidates to run in local body elections.
  • A new housing development in Rotorua will offer homes at 80% of market rent for essential workers.
  • The project, led by Home in Place, aims to ease financial burdens for workers in sectors like nursing and education.
  • Economist Craig Renney highlighted that rising rents are outpacing wages, making it hard for “middle class” professions to afford housing.

By Susan Edmunds of RNZ

A new affordable housing development that will provide homes at 80% of market rent to essential workers highlights that even “middle class” people are struggling to cover basic costs, one economist says.

The Rotorua development of 58 homes has 28 designated affordable rental properties.

It is led by not-for-profit community housing provider Home in Place, in partnership with the Ministry of Housing and Urban Development and Watchman Capital through the Affordable Housing Fund.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“Housing affordability is one of the biggest challenges facing our essential workers,” Home in Place chief executive Larissa Bridge said. “We need solutions that provide stability and security for the people who look after our health, educate our children, and respond in emergencies. This development is a direct response to that need.”

The three-bedroom homes are designed for “moderate-income” earners in sectors like nursing and education and will become available later this year.

Bridge said high rents could be a challenge for people working in those areas.

“While rents increase, the cost of living increases, unfortunately wages haven’t.”

Advertisement
Advertise with NZME.

She said the market rent for similar homes, as set by Tenancy Services, was $650 a week, so they would be rented for $520, which would save tenants $6760 a year.

“It significantly eases the financial burden of the cost of living for those key workers who support the community of Rotorua.”

Some might be locals looking to upgrade their homes, she said, while others might be moving into the area.

FinCap senior policy adviser Jake Lilley said he had heard anecdotes from financial mentors who were shocked that people with “key roles” in communities struggled with the cost of living sometimes.

Council of Trade Unions policy director and economist Craig Renney said there were parts of the country where it would be relatively affordable to live on a teacher or nurse’s salary, but others where it was not.

“You’ve got a national pay scale but you have local challenges in housing markets,” he said. “Trying to be a new primary school teacher in Queenstown is much harder than in Masterton, for example.

“What this is identifying is the professions people previously considered well paid or at least middle-class can now struggle to pay rent.”

He said it was a result of rents rising faster than wages.

“If we want to build a cohesive community that has all the skills we want in there, teachers, doctors, nurses, then we either pay them more so they can afford to lead a decent life, or we provide housing and pay them more … the fact we’re having to have this conversation tells you something.”

But he said while it was useful to help “essential” workers, it would not be positive if there was a shift to saying that some people’s skills deserved special treatment while others didn’t.

Advertisement
Advertise with NZME.

“Then you start making value judgments – the more we can supply good-quality housing in locations around the country, that’s great.”

Many of these roles could receive yet higher pay rates in Australia, he said.

Someone earning a teacher’s starting salary of $60,000 and living alone would spend 50% or more of their income in 25 regions of the roughly 65 in New Zealand, according to Corelogic data.

Home in Place's Rotorua development of 58 homes has 28 designated affordable rental properties. Photo / Home in Place
Home in Place's Rotorua development of 58 homes has 28 designated affordable rental properties. Photo / Home in Place

Someone earning $100,000 would spend 30% or more of their income in 25 regions.

Both teachers' and nurses' pay progresses on a scale that reaches about $100,000.

CoreLogic chief property economist Kelvin Davidson said renting was expensive at the moment.

Advertisement
Advertise with NZME.

“Of course, given rents tend to be determined by tenants' income rather than landlords' costs, the current high starting point potentially suggests only limited scope for further rental growth in the near term.”

Financial coach Shula Newland said she had dealt with hardship applications from police wanting to access their superannuation savings.

“But everyone’s circumstances are different, normally people are struggling because of their circumstances. Those with investment properties are hardest hit as they got double mortgage increases.”

She said $30 an hour was now a “pretty typical low wage”.

“While rents increase, the cost of living increases, unfortunately wages haven’t.”

She said the market rent for similar homes, as set by Tenancy Services, was $650 a week, so they would be rented for $520, which would save tenants $6760 a year.

Advertisement
Advertise with NZME.

“It significantly eases the financial burden of the cost of living for those key workers who support the community of Rotorua.”

Some might be locals looking to upgrade their homes, she said, while others might be moving into the area.

Sign up to The Daily H, a free newsletter curated by our editors and delivered straight to your inbox every weekday.

Save

    Share this article

Latest from New Zealand

New Zealand

'A let-down': Iwi challenges DoC, minister over ski field deals

18 Jun 09:18 AM
New Zealand

Police investigating after body found in Christchurch carpark

18 Jun 09:17 AM
New Zealand

Numbers revealed for tonight's $25m Powerball jackpot

18 Jun 08:23 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'A let-down': Iwi challenges DoC, minister over ski field deals

'A let-down': Iwi challenges DoC, minister over ski field deals

18 Jun 09:18 AM

They allege the Crown ignored Treaty obligations by not engaging with them.

Police investigating after body found in Christchurch carpark

Police investigating after body found in Christchurch carpark

18 Jun 09:17 AM
Numbers revealed for tonight's $25m Powerball jackpot

Numbers revealed for tonight's $25m Powerball jackpot

18 Jun 08:23 AM
Premium
Has Tory Whanau's experience put women off running for mayor?

Has Tory Whanau's experience put women off running for mayor?

18 Jun 07:26 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP