"It was very windy and the waves are high," he said. Authorities closed the beach after the incident.
Water Safety New Zealand said this summer has been the worst for drownings since 2015.
Thirty-two people have drowned since the beginning of December - seven more than the total for all of last summer - with another two months to go before the end of the summer reporting period.
Water Safety New Zealand chief executive Daniel Gerrard said the uptick in fatalities was "unprecedented".