Twelve people died on our roads during the 2017-18 Christmas/New Year period. And to date, 344 people have died in crashes (just 33 short of last year's overall road toll of 378).
A further 105 people drowned in New Zealand last year; Water Safety NZ deemed 92 of those were "preventable".
Police and Surf Life Saving officials last week went on the front foot to try and reduce the pain that too many families have to contend with over the long hot days of summer.
New Zealand Police have launched two initiatives; a road safety campaign with the motto "Drive safely, people's lives depend on it", and "Operation Summer". Officers will be deployed over traditional hotspots in the Auckland region, reminding revellers to not overdo things, and encouraging us to look out for our mates and others.
The police road campaign will focus on cracking down on drink-driving, speeding, distracted drivers and the correct use of restraints. Assistant Commissioner for Road Policing Sandra Venables says: "Decisions you make as a driver impact not only on you, but all road users".
And from tomorrow, weekday surf patrols will start at two of our most unpredictable beaches - Muriwai and Piha. Other beaches around the country will roll out extended patrols over coming weeks.
And the message is clear from surf bosses; swim between the flags, know your limitations and look out for other beach users.
The Herald on Sunday wishes all of our readers a great summer ahead - but as we start packing up to hit the roads, and take a dip in our waterways, remember to look out for each other.