San Francisco has the highest recycling rate of all the US cities, diverting 80 per cent of its waste away from landfills - well above the nationwide average of 26 per cent. Their impressive numbers are a result of new laws that were introduced in 2009, requiring residents and businesses to compost and recycle using a black, green and blue bin system.
It has obviously reaped huge rewards for the city, but for visitors, navigating their recycling system is about as difficult as understanding the backroom politics involved in the America's Cup.
It's not an unusual sight in the media centre to see confused scribes and photographers (moreso the latter) standing in front of the different-coloured bins scratching their heads as they try to figure out which one to toss their serviettes into. There is deep shame in getting it wrong as well - and you'll know from the stony faced glares you receive from the locals when you do.
The next big push for the city is making San Francisco the electronic car capital of the US. A lean, mean, clean transportation team has introduced a range of incentives, some financial, to convince drivers to go green.
The fleet of cars used to cart America's Cup VIPs, and the occasional media representative if you grovel to the right person, are all hybrid vehicles. The drivers sing the praises of the cars as well - so quiet, so efficient, so smooth.
"You all drive hybrids back in Nu Zealand, right?" one driver asked.
His stony faced glare in the rear-vision mirror made it clear exactly what he thought of the answer.