"We did a lot of planning to try and do that...but the logistics and the cost would have been prohibitive – the realities of doing it that were very challenging."
Had there been a heads up from the Government a little sooner, James says he could have looked "very closely" at the festival being able to go ahead.
"Absolutely if we'd known six weeks out when we made the cancellation call that we would be in this situation we would have looked very carefully if we could have gone ahead."
However, he acknowledged that no one can "look into the crystal" ball and predict how the Covid-19 situation will be – and he's grateful for all the support the Government has given the entertainment and arts.
"I don't think I can be disappointed about the timing of announcements. I think the Government has done everything it can do to protect the community and the world is just so unpredictable at the moment."
While he's disappointed at the lack of festival this year, James says 2023 is something to look forward to.
"We want to offer CubaDupa in its full glory in 2023 - and that's about full access with no restrictions."