NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Christchurch mosque shootings: Terrorists crave publicity - in the age of social media can notoriety truly be denied?

By Rick Noack
Washington Post·
19 Mar, 2019 05:19 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

A tribute to victims of the Christchurch terror attack

Ever since contemporary terrorism emerged in the 19th century, there has been coverage of it. And ever since that coverage started, there has been a debate over its excesses and restraints.

Journalists frequently face criticism for providing terrorists with the "oxygen of publicity" by reporting on their motives or demands. But Friday's right-wing terrorist attack in Christchurch, in which at least 50 people were killed, marked a major shift: Terrorists no longer need journalists in the same way, if they can get a million other people to upload their content for them instead.

Facebook said it removed more than 1.5 million versions of the attacker's live video feed of his mosque attack in Christchurch. Other platforms such as YouTube and Twitter similarly struggled to contain the spread of the gruesome footage. At the same time, users worldwide read through the attacker's own manifesto, in which he laid out his worldview in a Q&A format.

Friday's attack has turned a moral dilemma that once mostly affected journalists into a broader question for almost anyone with access to a social network. Where are the boundaries between posting about an attack to condemn it - and unintentionally helping to spread a perpetrator's message in the process?

Flower tributes at Christchurch Botanic Gardens. Photo / Michael Craig
Flower tributes at Christchurch Botanic Gardens. Photo / Michael Craig
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

In an address to parliament on Tuesday, New Zealand Prime Minister Jacinda Ardern made a strong case for denying the suspected Christchurch attacker the attention he craved. "He will, when I speak, be nameless . . . And to others, I implore you, speak the names of those who were lost, rather than name of the man who took them. He may have sought notoriety, but we in New Zealand will give him nothing. Not even his name."

Ardern's case for not naming terrorists or focusing on them isn't exactly new. Some researchers argue that terrorism wouldn't be able to exist without the publicity media grant them by reporting on their actions and ideologies. Over the decades, the quest to dominate headlines has resulted in attacks being tailored for TV - as 9/11 was - or for social media, as the latest case in Christchurch shows. There's hardly any difference between right-wing extremist terrorists and Islamist attackers on that front: Both want and need the attention of the groups they're fighting against. By denying them this kind of publicity, Ardern's argument goes, extremism can be starved off the oxygen it needs to survive.

On the flip side of this argument, however, terrorism analysts have maintained that examining and discussing motives as well as individuals' path to radicalisation is crucial to understand how to prevent future attacks. Democracies in particular, they argue, should have an inherent interest in understanding why some in their midst feel the need to resort to violent means to pursue ideological goals.

Floral tributes to the Mosque shooting victims at Hagley Park. Photo / Michael Craig
Floral tributes to the Mosque shooting victims at Hagley Park. Photo / Michael Craig

Besides that, there just aren't a lot of options to stop people from focusing on suspects, as history shows. When Germany's left-wing terrorists began kidnapping people across the country in the 1970s, the government introduced a news embargo. In other countries, terrorism suspects were charged in secret trials to avoid publicity and to prevent national security-relevant details from becoming public. In both cases, however, foreign media outlets - not bound by the same rules - broke embargoes and questioned the government-imposed secrecy.

Advertisement
Advertise with NZME.

The same now applies to social media, where embargoes are almost impossible to enforce. New Zealand has charged at least one person so far for sharing the live-streamed attack video from last Friday, but with more than 1.5 million uploads on Facebook alone it's clear that law enforcement won't deny terrorists the publicity they search in the 21st century.

Amid that historical context, Ardern has chosen a third option: Setting an example, but refraining from deploying judicial pressure. On Tuesday, Ardern was widely applauded for her initiative, including by the husband of late British Member of Parliament Jo Cox, who was murdered by a right-wing extremist in 2016.

"When Jo was killed I vowed the same," Brendan Cox wrote on Twitter. "I have often genuinely forgotten the person's name and my kids have never heard it. Notoriety is such an important driver for terrorists and we should all get better at denying them it."

Discover more

New Zealand

Christchurch: Post-mortems completed on all victims

19 Mar 07:58 AM
New Zealand

Cut off from terror reports: Accused gunman denied all media

19 Mar 08:20 AM
New Zealand

ISIS leader calls for massacre revenge

19 Mar 08:15 PM
Royals

'Just devastated, arohanui': Harry and Meghan's message to NZ after shooting

19 Mar 04:49 PM
Save

    Share this article

Latest from New Zealand

New Zealand|crime

Probe into man who abused girl as he read her stories led to another sinister finding

19 Jun 07:00 AM
New Zealand

'Cheeky grin': Family, school mourn 6yo victim of Pātea boat tragedy

19 Jun 06:30 AM
New Zealand

From top to bottom: Gisborne slumps to last on economic scoreboard, locals still optimistic

19 Jun 06:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Probe into man who abused girl as he read her stories led to another sinister finding

Probe into man who abused girl as he read her stories led to another sinister finding

19 Jun 07:00 AM

William Seddon had a collection of child abuse images, said to have led to the assaults.

'Cheeky grin': Family, school mourn 6yo victim of Pātea boat tragedy

'Cheeky grin': Family, school mourn 6yo victim of Pātea boat tragedy

19 Jun 06:30 AM
From top to bottom: Gisborne slumps to last on economic scoreboard, locals still optimistic

From top to bottom: Gisborne slumps to last on economic scoreboard, locals still optimistic

19 Jun 06:00 AM
Rotorua chef denies arson of his own home

Rotorua chef denies arson of his own home

19 Jun 06:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP