He said he believed White Ribbon was having an effect and talking to people around the city showed more were aware of the campaign and what it was trying to achieve.
"It's difficult to get accurate data about family violence but one of the things we're seeing is that reporting to police continues to be at a very high level. And we believe the risk is also decreasing.
"There's also a high level of concern by family members and neighbours because they are also reporting the violence," he said.
Mr Metcalfe said the campaign's message was about getting people to speak up and report violence and for that reason White Ribbon Day gave men the opportunity to "stand tall and stand proud" and say they are not going to condone violence or remain silent about it.
This year's march will start at 11am from the Taupo Quay end of St Hill St, turning left into Taupo Quay then left again into Victoria Avenue to end at Majestic square. Men wanting to march are asked to assemble in St Hill St before 11am.
He said the day will have strong family focus and there will be plenty of entertainment and food at the square.
He said there was a "keen group" of people organising the event but he said they were signalling a change in emphasis this year.
"We want White Ribbon to be a year-long thing rather than something we remember and mark on one day with a march," he said.
"We're building a strong support network across the city and we've got about 20 men who have been meeting regularly to discuss putting their resources together."
For this year's campaign the local network had printed T-shirts and these will be selling for $15 each.