NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Bryce Edwards: Political Roundup – Jacinda Ardern's opaque government by PR

Bryce Edwards
By Bryce Edwards
Columnist·NZ Herald·
9 Jun, 2021 06:20 AM8 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Prime Minister Jacinda Ardern during the post Cabinet press conference at Parliament in Wellington. Photo /Mark Mitchell

Prime Minister Jacinda Ardern during the post Cabinet press conference at Parliament in Wellington. Photo /Mark Mitchell

Bryce Edwards
Opinion by Bryce Edwards
Bryce Edwards is a lecturer in Politics at Victoria University
Learn more

OPINION:

One of the most important, and scathing, critiques of Jacinda Ardern's Government was published this week by senior political journalist Andrea Vance. She reveals how the current administration has become adept and determined at keeping information secret and the public in the dark about crucial issues. You can read her piece here: This Government promised to be open and transparent, but it is an artfully-crafted mirage.

The gist of Vance's column is that this Government portrays itself as open, and has promised much more transparency, but in reality is doing its utmost to prevent the media and public from having access to information and scrutinising what it is doing. She says, "In my 20-year plus time as a journalist, this Government is one of the most thin-skinned and secretive I have experienced."

Vance points to ministers such as Nanaia Mahuta who won't give interviews on important topics (except for exclusives with "cherry picked" journalists) and the refusal to reform the Official Information Act. She also says the Government feeds journalists with virtually meaningless press conferences that do not serve the public interest and are distractions from what is actually important.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Her column follows on from several other highly-critical columns by Vance over the last year or so, in which she has challenged the popular narrative about the Government's communication techniques. For instance, during the Covid crisis last year, while many were in thrall to the Prime Minister's use of daily press conferences to convey information to the public, Vance pointed out how unsatisfactory the media events were for journalists who actually needed much more information, arguing that Ardern's forums left many questions unanswered – see: How Jacinda Ardern is using soft propaganda to beat Covid-19.

More recently, in March Vance criticised the Government's communications about the Covid-19 vaccine rollout, arguing "the flow of information about the programme is tightly controlled, and heavily politicised" – see: Covid-19 vaccine rollout is a secretive, sluggish spin-fest.

In her latest column, Vance identifies a big part of the problem as being the increased number of communications staff hired by government to massage the media and produce good public relations: "We are up against an army of well-paid spin doctors. Since the current Government took office, the number of communications specialists have ballooned. Each minister has at least two press secretaries. (Ardern has four). In the year Labour took office, the Ministry for the Environment had 10 PR staff. They now have 18. The Ministry for Foreign Affairs and Trade more than doubled their staff – up to 25. MBIE blew out from 48 staff to 64." She points out that the rebranded NZ Transport Agency, now Waka Kotahi, has increased its PR staff from 26 to 72.

Vance's column parallels my own column for the Guardian, published about 18 months ago, in which I suggested that politicians on both sides of the divide had become too dependent on their spin doctors – see: New Zealand's year of style over substance.

I pointed to the rise of PR and communications as an industry that is overshadowing journalism: "New Zealand now has many more public relations practitioners than journalists. The latest census results show about 8000 people work in PR, greatly overshadowing the roughly 1600 journalists working in print and broadcasting. Other calculations have put the ratio of PR-to-journalists at 10:1. Many of the PR professionals work directly for the politicians, government departments, or local government authorities."

For more on the general increase in consultants and contractors in government agencies see Phil Pennington's Police, Defence Force and Transport Agency contractor spending up by at least 15%. According to this, "Oranga Tamariki's review shows its communications team exploded, from 16 staff to 35, with the salary bill doubling to $3.6m."

Discover more

Opinion

Political Roundup: The low standards in the National Party

04 Jun 01:48 AM
Opinion

Bryce Edwards: Political Roundup – NZ, Australia play happy families

01 Jun 11:47 PM
New Zealand|politics

Bryce Edwards: Australia turns up the heat on NZ's relationship with China

31 May 12:06 AM
Opinion

Political Roundup: Will the Government take the poverty crisis seriously?

16 May 05:09 AM
Andrea Vance criticised the Government's communications about the Covid-19 vaccine rollout in March. Photo / Ministry of Health
Andrea Vance criticised the Government's communications about the Covid-19 vaccine rollout in March. Photo / Ministry of Health

Ministry of Health public relations

The Ministry of Health provides an excellent case study in how government departments deal with the provision of information to the public. Vance writes that communications staff in Health are "notorious for stymieing even the simplest requests. Health's information gatekeepers are so allergic to journalists they refuse to take phone calls, responding only (and sporadically) to emails."

This week has seen the Ministry of Health told off by Public Service Commissioner Peter Hughes for damaging the department's public reputation in its handling of a report on mental health. Communications staff had removed important information from the report, and significantly delayed its release – see Henry Cooke's Public service watchdog won't hold inquiry into mental health report, but criticises Ministry of Health for harming public confidence.

Advertisement
Advertise with NZME.

This followed on from media investigations that revealed the quite extraordinary story of how senior officials battled for two years to remove data from a report on mental health, seemingly because it made the government look bad. You can see the original article by Henry Cooke here: 'A lot of data and negative statistics': Inside the battle behind dramatic edits and huge delays to a Government mental health report.

The restructuring of the health system means there is a greater need for information and debate. But current members of district health boards probably won't be participating, as they have been gagged by the Public Service Commission (previously the State Services Commission), which has implemented a new code of conduct to prevent health board members from making "political comment" – see Cate Broughton's Ban on DHB members making political comment may prevent criticism of health reforms.

Blogger No Right Turn has hit out at the ban, pointing to the fact that most of the board members are elected: "so political comment is literally their job, just as it is for local authority members. And this sort of gag order is simply completely inappropriate. It's like trying to gag MPs. But then, control-freak Labour is so afraid of criticism they'd probably try that if they thought they could get away with it" – see: An inappropriate gag.

The Ministry of Health is also criticised by the Otago Daily Times' Elspeth McLean, who at the end of last year, shared some of her experiences in trying to get information from the communications staff there, which she sums up like this: "the Ministry of Health has long been intent on playing down anything controversial, dragging out any response to any questions delving under the surface as long as it can" – see: Public deserves openness, respect.

Prime Minister Jacinda Ardern speaking during the General Debate in Parliament. Photo / Mark Mitchell
Prime Minister Jacinda Ardern speaking during the General Debate in Parliament. Photo / Mark Mitchell

Arguments against Andrea Vance

Not everyone is pleased with Andrea Vance's column this week. Labour Party activists and supporters have taken issue with her critique of Ardern's opaqueness, arguing it's not as bad as she suggests.

Writing on the Labour-friendly blog The Standard, Greg Presland chides Vance for not putting all the positive things about the Government's record in her column, concluding "attacks on the Government without providing very important context is not something an independent media engages in" – see: Openness and transparency.

Advertisement
Advertise with NZME.

On issues such as Nanaia Mahuta not giving interviews about China, Presland argues: Vance "did not seem to comprehend that the same week that Mahuta was planning to release reports on the future of the country's drinking water may not have been a great time to seek time for an interview about China. I suspect it was not planned. It was just that Mahuta did not have enough hours in the day to contemplate an interview."

An even more hostile account is put forward by activist Gerard Otto, who concludes: "Vance wrote a lazy article for lazy minds who do not think critically and who are easily mislead by any old opinion from a bitter, twisted and vengeful media" – see: Andrea's artfully crafted mirage.

As well as putting forward several justifications for why the Labour Government might not want or be able to be fully transparent, Otto provides some useful counter-evidence about compliance with Official Information Act: "Did you know that by the 2nd half of 2018 – 95 per cent of all Official Information Act requests were completed on time under Labour, compared with only 91 per cent in 2015/2016 under National?"

Finally, about a year ago, Stuff put together a useful article of who are the powerful comms staff behind the politicians in the Beehive – see: Inside the spin-room: Who is who in the Government's PR team.

• Dr Bryce Edwards is Political Analyst in Residence at Victoria University of Wellington. He is the director of the Democracy Project.

Save

    Share this article

Latest from New Zealand

New Zealand

'Serious injuries': Crews work to free people after Tasman SH6 crash

19 Jun 09:24 AM
Premium
Opinion

Opinion: Jewish communities facing increased threats

19 Jun 09:00 AM
New Zealand

Thirty-one players win $12k each in Lotto's Second Division draw

19 Jun 07:57 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'Serious injuries': Crews work to free people after Tasman SH6 crash

'Serious injuries': Crews work to free people after Tasman SH6 crash

19 Jun 09:24 AM

Emergency services were called to the scene about 8.30pm.

Premium
Opinion: Jewish communities facing increased threats

Opinion: Jewish communities facing increased threats

19 Jun 09:00 AM
Thirty-one players win $12k each in Lotto's Second Division draw

Thirty-one players win $12k each in Lotto's Second Division draw

19 Jun 07:57 AM
Probe into man who abused girl as he read her stories led to another sinister finding

Probe into man who abused girl as he read her stories led to another sinister finding

19 Jun 07:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP