There can be no clearer demonstration of the prevailing mentality of those with substantial financial resources - that, in the midst of a crowd-funded community enterprise, the ability and willingness to contribute more than anybody else should not be treated simply as a generous gesture, but should legitimately be accompanied by a requirement that a preferential and exclusive advantage for the donor should be gained.
There was the authentic voice of those who had come to believe that money, in the form of personal wealth, would always trump all other considerations.
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We understand from Gareth Morgan, after the event, that his intention had been all along to arouse such indignation at this requirement as to encourage more people to donate and therefore to frustrate the personal and exclusive benefit that he appeared to seek.
Whatever the truth of that, there can be no starker example of how the public good and the private interest can collide.
The episode will no doubt pass quickly from the public memory. That would be a pity. That generous impulse, focused on delivering a public good rather than a private property right, is very much worth holding on to.
Listen: Gareth Morgan speaks to Newstalk ZB's Larry Williams about Awaroa
It is surely a salutary and encouraging lesson to learn - that the community interest can be brought to bear and can prevail over the conviction that money will buy you anything.
That lesson can be applied well beyond the sands of Awaroa. Our society will be stronger and healthier, as well as more agreeable for everyone to live in, if we see more of that community spirit expressed and applied in other parts of our national life as well.
Bryan Gould is a former UK Labour MP and a former vice-chancellor of Waikato University.