Bold and Beautiful! The strongest brights of the season

Photographer: Babiche Martens. Stylist: Dan Ahwa. Model: Sally Jonsson from Next Models. Hair & makeup: Kendra Richards from Cloutier Remix

Saturated brights look at home among the colourful sights and sounds of California's Venice Beach.

PEACH PARADE

Bar athlete Chris takes a break from a busy training schedule at Muscle Beach. Sally wears a Dior quilted mini dress underneath a striking double-faced wool and angora dress with a discreet floral embellishment slashed past the hip for dramatic effect, POA, with Dior heels, and Swarovski earrings $250.

BAY WATCH

Blending into the perfect blue sky, the lifeguard towers dotted along the beach are an iconic feature of the Californian coast. Sally wears a Twenty-Seven Names linen jacket, $380, and culotte shorts, $250, with a Juliette Hogan T-shirt, $129, Besos cashmere scarf, $319, and Karen Walker loafers $395.

BOLD MOVES

Every skater knows it's an honour to ride the Venice Beach skate park. Mitch takes a break with Sally, who wears a Camilla and Marc top, $290, with Carlson pants, $329, and Meadowlark earring $695.

BLUE CRUSH

Shades of blue are easy on the eye in this tonal outfit. Equipment silk shirt, $395, from Muse. Penny Sage silk cotton shorts $290. Meadowlark sterling silver earring $695. Dior heels POA.

BOARDWALK EMPIRE

This Lonely Hearts baby doll dress, $250, teams perfectly with a rental bike complete with leopard print seat and Senso flats, $229. Sally wears them with Miu Miu sunglasses, $665, from Sunglass Hut.

MADAME ROUGE

Taking some respite from the sun underneath blooming bougainvillea, Sally wears a languid silk Kate Sylvester gown, $595, with a Sol-Sana clutch, $170, and Chaos & Harmony mules $299.

THE BODY ELECTRIC

Google alert! The striking giant binoculars designed by Claes Oldenburg and Coosje van Bruggen sit in front of a building designed by Frank Gehry. Now home to Google's L.A headquarters, it's a presence to behold. Sally visits in a Penny Sage knit dress, $295, Sylvester trench coat, $395, with a Benah for Karen Walker mini phone bag $270.

THE BLOCK

Upstairs at boutique hotel The Rose, Sally relaxes in a glamorous 70s look.

Carlson jacket $649. Karen Walker suede skirt $1395, Equipment silk shirt, $395, from Muse. Isabella Anselmi heels, $210, from Overland and Prada sunglasses, $475, from Sunglass Hut.

PAINT BY NUMBERS

Take a DIY spray painting class right on the beach, where bright graffiti art reinforces that creative and eclectic spirit of Venice Beach. Sally watches on in a Ruby sweater, $269, Kate Sylvester silk pants, $375, and Meadowlark earrings $189.

Stockists: Besos Scarves besosscarves.com, Camilla and Marc (09) 378 0072, Carlson (09) 361 2137, Chaos & Harmony chaosandharmonyshoes.com, Dior (09) 356 6920, Juliette Hogan juliettehogan.com, Karen Walker karenwalker.com, Kate Sylvester katesylvester.com, Lonely Hearts lonelyheartslabel.com, Meadowlark meadowlarkjewellery.com, Muse (09) 520 2911, Overland overlandfootwear.co.nz, Penny Sage pennysage.com, Senso (09) 378 0072, Sol Sana (09) 378 0072, Sunglass Hut 0800 607 895, Swarovski swarovski.com, Twenty-Seven Names (09) 360 6127. Buy some of these pieces right now at ShopViva.

Photographer: Babiche Martens.
Stylist: Dan Ahwa.
Model: Sally Jonsson from Next Models/Red 11/Michael Hooker International.
Hair & makeup: Kendra Richards from Cloutier Remix.

- VIVA